 | Time: October 14, 2010 from 10am to 11am
Location: The Mirage Conference Center
Organized By: Ralph Paglia
Automotive Event Description:
UPDATED TIME SLOT! MOVED FROM WEDNESDAY 10/13 TO THURSDAY 10/14 @ 10:00AM... (So I can attend Jim Ziegler's Session - RP)
9th Digital Dealer Conference Workshop Session:
New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management
"How to overcome social media gurus that respond to ROI questions by dancing around objective measurement criteria and ROI analysis of social media marketing and reputation management initiatives"
http://www.digitaldealerconference.com/speakers.shtml#Paglia
In this session Ralph Paglia debunks many of the commonly cited fallacies surrounding social media by showing participants how to apply innovative new measurement and tracking tools that can eliminate mysteries surrounding exciting new revenue opportunities and cost efficiencies provided by leveraging social media marketing and Internet reputation management.
A never-ending supply of new social media apps empower the consumer onslaught from user generated content (UGC) sites such as Facebook, YouTube, Twitter, DealerRater and hundreds of others. Yet there has been very little clarity in supplying dealers with apps or tools that accurately track and measure results from various spins on social media made during each new pitch for the dealer's dollars. Much like the 18th century question, "How many angels can dance on the head of a pin?" many social media pundits have "danced" around dealer inquiries concerning ROI measurement or analysis.
In this session you will learn what to measure, where to track these new metrics and how to assess performance measurements of social media campaigns, programs and the processes that make them effective. Learn how to demystify social media marketing campaign efficiencies and get a clear picture of your dealership's reputation management effectiveness. You will leave this session with a greater understanding of ROI from social media marketing and reputation management investments.
Ralph Paglia is national director, Digital Marketing Solutions at ADP Dealer Services. He has built strategic alliances for ADP with Google, Yahoo!, Facebook, Yelp, KBB, Specific Media, Jumpstart, DealerRater, Ning, DoubleClick and others. Paglia has over 20 years of automotive experience including dealership management positions and as a consultant to over 100 dealers and many car companies. At Courtesy Chevrolet (Phoenix), his Internet and BDC teams generated over 4,000 of the dealership's 9,000-plus annual vehicle sales. Paglia has led development of dealer focused OEM dgital marketing and Internet sales programs for Ford, Honda, Mercedes-Benz, Toyota and others. In 2007-2009 he worked with Ford marketing executives to create the Ford Digital Advertising Program for Dealers, and Ford's Digital Marketing Consulting team. He created ADP's Social Media Reputation Management program for dealers in 2009 and launched "ADP SkySong Social Media Operations Center" in May 2010 at the SkySong Center for Technology, Innovation and Imagination operated by Arizona State University (ASU).
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