In his ADM Professional Community Blog article, JD Rucker showcases recent changes to Twitter and how the micro blogging network is becoming more like Facebook. Rucker also explains how car dealers can better use Twitter to both acquire new business and retain previous customers. Use the link below to check out Rucker's article and his included illustrations...
Ralph Paglia created www.AutomotiveDigitalMarketing.com (ADM) in December 2007 to provide Car Dealers and Automotive Professionals with an online exchange for strategy, tactics, resources and networking within the auto industry.
Tuesday, November 12, 2013
Monday, November 11, 2013
Great Quote on Wisdom and Lessons Learned
"A man begins cutting his wisdom teeth the first time he bites off more than he can chew." - Herb Caen.
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"Highly modified @Chevy 4x4 Silverado #truck seen in #SEMA show vehicle storage area in #LasVegas. #travellikeralph #chevy #chevytruck #cardealers #offroad #vegas"
(taken at Las Vegas Rocks)
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Sunday, November 10, 2013
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"Highly modified @Chevy 4x4 Silverado #truck seen in #SEMA storage area for show vehicles. #travellikeralph #truck #chevy #cardealers #offroad "
(taken at Sema Show 2013)
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"Modified @Chevy 4x4 Silverado seen in storage area for #SEMA 2013 show vehicles. #chevy #chevytruck #truck #travellikeralph #Offroad"
(taken at Automotive Media Partners, LLC)
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Friday, November 8, 2013
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"2014 #Chevy Silverado 4x4 truck with custom wheels, tires, suspension and interior mods from http://FindlayChevy.com in #LasVegas for #TravelLikeRalph off-road adventure and http://ADMPC.com promo purposes via #AutoMarketing #CarDealers #photocollage"
(taken at Automotive Media Partners, LLC)
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"A man and his #Chevy #Truck getting ready for some desert fun outside of #LasVegas #travellikeralph #automarketing #cardealers "
(taken at Findlay Chevrolet)
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"Automotive Digital Marketing Professional Community at http://ADMPC.com Nevada organ donor tags on the Automotive Media Partners, LLC 2014 #Chevy Silverado 4x4 truck... #automarketing #travellikeralph #cardealers "
(taken at Automotive Media Partners, LLC)
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Friday, November 1, 2013
Ford Fusion Sales Jump 71%
Hot Fusion paces Ford sales
By Bradford Wernle
With a second factory -- in Flat Rock, Mich. -- online producing Ford Fusions, sales of Ford's hot mid-sized sedan soared 71 percent in October, pacing Ford Motor Co. to a 14 percent monthly sales increase.
"The Fusion broke an October retail record in every one of our five markets nationally," said John Felice, Ford vice president of U.S. marketing, sales and service.
Ford now produces the Fusion at both Flat Rock and Hermosillo, Mexico.
The other car Ford makes at Hermosillo, the Lincoln MKZ, also registered big sales gains: up 80 percent for the month to 2,909 units. MKZ sales paced Lincoln to a 38 percent gain for October, to 7,131 units. Ford's only remaining luxury brand launched a new ad campaign in October comparing the MKZ to the Lexus ES. The MKZ has reported record sales for six of the past seven months.
Ford brand sales rose 13 percent in October.
Sales of Ford F-series pickups continued strong for the month, up 19 percent to 63,803. Ford is starting a changeover from the 2013 to 2014 model F-150. Virtually all the F-150s sold in October were 2013 models, but the mix on dealer lots is up to about 20 percent 2014s.
While sales of Ford brand cars rose 16.5 percent, both the Focus and C-Max hybrids dropped, 17.5 percent and 20.5 percent, respectively. Ford announced last month that it would shut the Michigan Assembly plant, where the two vehicles are assembled, for two weeks to adjust supply to demand.
Erich Merkle, Ford sales analyst, said that C-Max sales rose 16 percent in October over September in an environment of low fuel prices.
Sales recovered nicely after the government shutdown ended in the middle of the month.
"Given the threat of a government shutdown, we're pleased," said Felice, who was on his first sales call after replacing the retired Ken Czubay as Ford's top U.S. sales and marketing executive.
For the first 10 months of this year, Ford Motor Co. sales rose 12 percent to 2.1 million units. Fleet sales accounted for 26 percent of sales, the same as a year ago. Of that number, 12 percent was commercial, 6 percent government and 8 percent to daily rental fleets.
Ford dealers finished the month with 644,000 vehicles in inventory, or a 91-day supply. That compares with 507,000, or an 81-day supply, a year earlier.
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Car Sales Rise: GM leads Detroit 3 gains; consumers 'resilient'
Sales rise, SAAR falls in another quirky month
GM leads Detroit 3 gains; consumers 'resilient'
Jesse Snyder
The October adjusted sales rate eased to 15.22 million, from September's 15.26 million.
Photo credit: Bloomberg
Photo credit: Bloomberg
U.S. auto sales rose 10 percent in October, returning the industry to double-digit increases after a September slump.
But on a seasonally adjusted annualized basis, October trailed September's tepid performance.
Here's one way to explain the different trend lines: It was another month of quirks.
September's 4 percent decline from year-earlier results broke a streak of 27 straight monthly gains for the industry. The setback stemmed from an anomaly that this year counted Labor Day weekend sales as August deliveries.
In October, it was a rare event of a different sort: a partial U.S. government shutdown through Oct. 16. That appeared to chill buyers' enthusiasm until the last two weeks of the month.
In the end, General Motors executives said consumers seemed to focus more on underlying positive economic factors.
"When you consider all the other positives -- fuel prices, low interest rates, housing, autos, the availability of consumer credit -- all of those things that have been driving the economy are still there," said Kurt McNeil, GM vice president of sales operations.
With a 16 percent gain, General Motors had the biggest increase among major players. It was followed closely by Ford Motor Co. and Nissan North America at 14 percent. Chrysler Group gained 11 percent.
Analyst Jesse Toprak of TrueCar.com said car buyers quickly returned to the marketplace in the second half of October.
"Consumers were pretty resilient despite the government shutdown and the scare over the debt ceiling," he said. "Instead, they responded to having the best product choices in decades and attractive financing rates."
Volkswagen Group of America was the only major automaker to record a loss, down 9 percent overall and 18 percent for its namesake brand.
But three others lost market share. Toyota Motor Sales finished just below the industry average with a 9 percent increase. American Honda rose 7 percent. And at Hyundai-Kia, a 1 percent increase reflected a 7 percent advance for Hyundai and a 6 percent drop at Kia.
The SAAR eased to 15.22 million last month. The figure was down from September's 15.26 million and below most forecasters' expectations in the mid-15 million range.
On a unit basis, monthly gains had been in the single-digit range most of the year until a 14 percent increase in July and a 17 percent jump in August.
Some highlights:
Pickups cool off: Sales of full-sized pickups rose 13 percent, cooling off from the 2003 pace. It's a sign that the government shutdown shook the confidence of small business at least a bit.
Detroit 3 big pickups are up 20 percent through 10 months. But in October, the Ford F series gained 13 percent, GM's Chevrolet Silverado-GMC Sierra twins rose 11 percent and Chrysler's Ram had an 18 percent increase.
Nissan's aging Titan fell 38 percent to 984 units in October. With a redesigned Tundra hitting the market, Toyota said big pickup sales jumped 23 percent to 9,913.
Close shave: The Ford Fusion missed outselling the Nissan Altima by just 45 units, 21,785 to 21,740. A year earlier, the Altima's October lead was 11,933 sales. Altima volume dropped 12 percent last month, while the Fusion jumped 71 percent from a year ago, when the redesigned model was arriving in showrooms.
Spiffs up: October incentive spending rose 5 percent to $2,297 per vehicle from a year earlier, Edmunds.com estimated. Using a different formula, TrueCar.com put the increase at 3.5 percent, to $2,379. Both said October spiffs fell 3 percent from September levels.
Transaction prices up, too: Transaction prices for light vehicles averaged $32,184 in October, said Kelley Blue Book. That's up 1.2 percent from September's $31,817, but is down fractionally from $32,247 in October 2012.
Wednesday, October 30, 2013
Ralph Paglia Proudly Display His Digital Media Debate Championship Medal from DrivingSales Executive Summit
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Automotive Media Partners, LLC
www.AutomotiveDigitalMarketing.com
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- My YouTube Channel: http://youtube.com/user/RalphRPaglia
Monday, October 28, 2013
Tuesday, October 15, 2013
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"#DSES2013 Digital Media Battle Debate Champion - Argued in favor of #CarDealers developing in-house digital marketing capabilities versus outsourcing. #AutoMarketing #photocollage"
(taken at Automotive Media Partners, LLC)
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"@RalphPaglia in the California Sierra Madre at the age of 23, when he first started selling cars... #travellikeralph #automarketing #carpeeps "
(taken at California)
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Ralph Paglia and JD Rucker Debate Marketing Strategy
Check out this video of Ralph Paglia and JD Rucker debating in-house versus outsourced marketing strategy and execution for car dealers on YouTube:
http://youtu.be/crgAOd2DZ2M
http://youtu.be/crgAOd2DZ2M
[Sent from Ralph's iPad]
Ralph Paglia
President
Automotive Media Partners, LLC
www.AutomotiveDigitalMarketing.com
- Friend me on Facebook: www.facebook.com/RPaglia
- Like us on Facebook: www.facebook.com/ADMcommunity
- Like us on Facebook: www.facebook.com/dealerELITE
- Follow me on Twitter: www.twitter.com/RalphPaglia
- Follow us on Twitter: www.twitter.com/ADMcommunity
- Follow us on Twitter: www.twitter.com/dealerELITE
- My YouTube Channel: www.youtube.com/user/RalphRPaglia
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"Many thanks to @Zonewebb and @DrivingSales for inviting me to participate in #DSES2013 and observe such a high quality event. #AutoMarketing #TravelLikeRalph #photocollage"
(taken at Bellagio Convention Center)
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"Hanging with #CarPeeps and #AutoMarketing friends at #DSES2013 at @Bellagio in #LasVegas http://ADMPC.com #photocollage"
(taken at Bellagio Convention Center)
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"@RalphPaglia competed and was awarded "Debate Champion" at #DSES2013 in #lasvegas during the Heavyweight Division bout against JD Rucker @0boy. Ralph argued in favor of Dealers hiring marketing professionals to manage campaigns in-house. #automarketing "
(taken at Automotive Media Partners, LLC)
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Monday, October 14, 2013
Ten Most Annoying Types of People on Social Media
Social media is the amplification of humanity.
Have you ever been to a barbecue and had to listen to someone prattle about themselves for hours? Attended a cocktail party and had the most intriguing conversation with a tall dark stranger? Been invited to a friends place and viewed so many baby photos that you felt compelled to have a vasectomy!
Facebook is insights, conversations and news on steroids.
It is a reflection of what makes us human, except that it is visible to billions of people. We are different, fun and sometimes boring. It is a kaleidoscope of emotions, events and the bizarre. That's why we tune into Facebook. Its a voyeur's paradise. Never dull and often entertaining.
So what entices us to reveal our lives online? Is it narcissism, vanity or just wanting to get something off our chest. Annoyance is noticed and often shared.
Here are the results of a fun survey to find the 10 most annoying types of people on Facebook.
Infographic source: Lovemyvouchers.co.uk
Who and what annoys you on Facebook?
Is it the loved up couple? The shameless self promoter? Or is it the update addict?
Look forward to hearing your views and experiences in the comments below.
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"#TravelLikeRalph to America's leading auto industry conferences, seminars, dealerships and conventions... #automarketing "
(taken at Bellagio Hotel & Casino)
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Sunday, October 13, 2013
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"#travellikeralph to #LasVegas for @iMagicLab and #thibeautime for best #automarketing http://ADMPC.com "
(taken at Automotive Media Partners, LLC)
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Saturday, October 12, 2013
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"Jerry Thibeau invited a dozen #CarPeeps to a #thibeautime desert experience driving sand rails. #travellikeralph #automarketing #lasvegas "
(taken at Las Vegas Dune Buggy Adventure)
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"@ZoneWebb and @RalphPaglia take a #thibeautime break from driving sand rails in the desert. #travellikeralph #automarketing #lasvegas "
(taken at Las Vegas Dune Buggy Adventure)
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"@EricMiltsch does #thibeautime in a desert sand rail courtesy of @PhoneNinjas"
(taken at Las Vegas Dune Buggy Adventure)
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"Jerry Thibeau of Phone Ninjas taking a bunch of us Car Peeps out to drive sand rails around desert. Thanks Jerry! #travellikeralph #automarketing "
(taken at Las Vegas Motor Speedway)
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Friday, October 11, 2013
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"Hanging with the @iMagicLabs #CRMsuite Advisory Board and their @iCarMagic Poker Tournament at Bellagio #LasVegas "
(taken at Bellagio Hotel & Casino)
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Wednesday, October 9, 2013
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"Keith Latham of @icarmagic demonstrates their new #CRMsuite w/industry leading artificial intelligence based calls to action. #AutoMarketing"
(taken at Bellagio Hotel & Casino)
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"Keith Latham of @icarmagic presents new #CRMsuite app at Advisory Board Meeting in #LasVegas #AutoMarketing #photocollage"
(taken at Bellagio Suites)
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"Keith Latham gets animated while demonstrating new @iCarMagic #CRMsuite app to dealer advisory board members at Bellagio meeting in #lasvegas #automarketing "
(taken at Bellagio Hotel & Casino)
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Friday, October 4, 2013
Thursday, October 3, 2013
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"2014 Chevy Silverado 4x4 truck customized by @FindlayChevy in #LasVegas (Made with @Photo Collage)#photocollage"
(taken at Automotive Media Partners, LLC)
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"#TravelLikeRalph in a 2014 Chevy Silverado 4x4 customized by Findlay Chevrolet in #LasVegas #GPower #TextsOnPictures #TextsOnPhoto #SingingTexts Made With @TextsOnPictures"
(taken at Findlay Chevrolet)
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"Having a productive dinner meeting with Peter Martin of Cactus Sky Marketing at Voodoo Steak on 50th floor at Rio Rio Casino Hotel. #TravelLikeRalph #AutoMarketing "
(taken at Voodoo Steakhouse)
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Friday, September 27, 2013
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"2014 Chevy Silverado 4x4 from Findlay Chevrolet in Las Vegas... http://FindlayChevy.com"
(taken at Paris Hotel & Casino)
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Wednesday, September 18, 2013
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"While waiting for my burrito connection to deliver.. #TravelLikeRalph"
(taken at Super Burrito)
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Podcast Recommendation: Social Media Marketing with Michael Stelzner
Automotive Digital Marketing Professional Community ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers |
|
Ralph Paglia | President
Automotive Media Partners, LLC
70 S Val Vista Drive, Suite A3-471 Gilbert, AZ 85296
C 505-301-6369
F 801-340-8918
E Ralph@AutomotiveMediaPartners.com
http://LinkedIn.com/in/RPaglia
http://Twitter.com/RalphPaglia
Friday, September 13, 2013
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"Gotta drag my bag using a luggage strap cuz pull up handle won't release... 3,000 miles to go! #TravelLikeRalph"
(taken at Starbucks)
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Monday, September 9, 2013
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"Very interesting "Hertz Penske Mustang GT" spotted at Dulles Airport Hertz facility... Future collectible? #Ford #Mustang #Hertz"
(taken at Hertz Rental Car)
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"At Tao in #lasvegas "
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Sunday, September 8, 2013
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"#TravelLikeRalph After 43 days away, back in circulation feeling lean, clean, mean and ready to rumble! "
(taken at Automotive Media Partners, LLC)
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Thursday, September 5, 2013
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"To all my friends attending #AutoCon2013 - Please be sure to stop by and say hello to Danny Alkassmi at the ODO Club booth. Danny and I started selling cars together in January 1981 and he is my car guy brother. He has a fascinatingly effective customer retention and loyalty management system that most dealers will appreciate learning about. http://ODOclub.com "
(taken at AutoCon - AutoConnections Conference)
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"Hanging with several of the Auto Industry's greatest women and leaders at Lift (Aria). Joni, Jennifer and Christy are inspirational! #autocon2013 "
(taken at ARIA Resort & Casino)
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"Dinner with friends from ABQ at Cosmopolitan in #LasVegas - #AutoCon2013"
(taken at The Cosmopolitan of Las Vegas)
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