Ralph Paglia created www.AutomotiveDigitalMarketing.com (ADM) in December 2007 to provide Car Dealers and Automotive Professionals with an online exchange for strategy, tactics, resources and networking within the auto industry.
Automotive Media Partners, LLC
www.AutomotiveDigitalMarketing.com
Ralph Paglia just shared an Instagram photo with you:
"#DSES2013 Digital Media Battle Debate Champion - Argued in favor of #CarDealers developing in-house digital marketing capabilities versus outsourcing. #AutoMarketing #photocollage"
(taken at Automotive Media Partners, LLC)
Ralph Paglia just shared an Instagram photo with you:
"@RalphPaglia in the California Sierra Madre at the age of 23, when he first started selling cars... #travellikeralph #automarketing #carpeeps "
(taken at California)
Ralph Paglia
President
Automotive Media Partners, LLC
www.AutomotiveDigitalMarketing.com
Ralph Paglia just shared an Instagram photo with you:
"Many thanks to @Zonewebb and @DrivingSales for inviting me to participate in #DSES2013 and observe such a high quality event. #AutoMarketing #TravelLikeRalph #photocollage"
(taken at Bellagio Convention Center)
Ralph Paglia just shared an Instagram photo with you:
"Hanging with #CarPeeps and #AutoMarketing friends at #DSES2013 at @Bellagio in #LasVegas http://ADMPC.com #photocollage"
(taken at Bellagio Convention Center)
Ralph Paglia just shared an Instagram photo with you:
"@RalphPaglia competed and was awarded "Debate Champion" at #DSES2013 in #lasvegas during the Heavyweight Division bout against JD Rucker @0boy. Ralph argued in favor of Dealers hiring marketing professionals to manage campaigns in-house. #automarketing "
(taken at Automotive Media Partners, LLC)
Social media is the amplification of humanity.
Have you ever been to a barbecue and had to listen to someone prattle about themselves for hours? Attended a cocktail party and had the most intriguing conversation with a tall dark stranger? Been invited to a friends place and viewed so many baby photos that you felt compelled to have a vasectomy!
Facebook is insights, conversations and news on steroids.
It is a reflection of what makes us human, except that it is visible to billions of people. We are different, fun and sometimes boring. It is a kaleidoscope of emotions, events and the bizarre. That's why we tune into Facebook. Its a voyeur's paradise. Never dull and often entertaining.
So what entices us to reveal our lives online? Is it narcissism, vanity or just wanting to get something off our chest. Annoyance is noticed and often shared.
Here are the results of a fun survey to find the 10 most annoying types of people on Facebook.
Infographic source: Lovemyvouchers.co.uk
Is it the loved up couple? The shameless self promoter? Or is it the update addict?
Look forward to hearing your views and experiences in the comments below.
[Posted from Ralph Paglia's iPhone]Ralph Paglia just shared an Instagram photo with you:
"#TravelLikeRalph to America's leading auto industry conferences, seminars, dealerships and conventions... #automarketing "
(taken at Bellagio Hotel & Casino)
Ralph Paglia just shared an Instagram photo with you:
"#travellikeralph to #LasVegas for @iMagicLab and #thibeautime for best #automarketing http://ADMPC.com "
(taken at Automotive Media Partners, LLC)
Ralph Paglia just shared an Instagram photo with you:
"Jerry Thibeau invited a dozen #CarPeeps to a #thibeautime desert experience driving sand rails. #travellikeralph #automarketing #lasvegas "
(taken at Las Vegas Dune Buggy Adventure)
Ralph Paglia just shared an Instagram photo with you:
"@ZoneWebb and @RalphPaglia take a #thibeautime break from driving sand rails in the desert. #travellikeralph #automarketing #lasvegas "
(taken at Las Vegas Dune Buggy Adventure)
Ralph Paglia just shared an Instagram photo with you:
"@EricMiltsch does #thibeautime in a desert sand rail courtesy of @PhoneNinjas"
(taken at Las Vegas Dune Buggy Adventure)
Ralph Paglia just shared an Instagram photo with you:
"Jerry Thibeau of Phone Ninjas taking a bunch of us Car Peeps out to drive sand rails around desert. Thanks Jerry! #travellikeralph #automarketing "
(taken at Las Vegas Motor Speedway)
Ralph Paglia just shared an Instagram photo with you:
"Hanging with the @iMagicLabs #CRMsuite Advisory Board and their @iCarMagic Poker Tournament at Bellagio #LasVegas "
(taken at Bellagio Hotel & Casino)
Ralph Paglia just shared an Instagram photo with you:
"Keith Latham of @icarmagic demonstrates their new #CRMsuite w/industry leading artificial intelligence based calls to action. #AutoMarketing"
(taken at Bellagio Hotel & Casino)
Ralph Paglia just shared an Instagram photo with you:
"Keith Latham of @icarmagic presents new #CRMsuite app at Advisory Board Meeting in #LasVegas #AutoMarketing #photocollage"
(taken at Bellagio Suites)
Ralph Paglia just shared an Instagram photo with you:
"Keith Latham gets animated while demonstrating new @iCarMagic #CRMsuite app to dealer advisory board members at Bellagio meeting in #lasvegas #automarketing "
(taken at Bellagio Hotel & Casino)
Ralph Paglia just shared an Instagram photo with you:
"2014 Chevy Silverado 4x4 truck customized by @FindlayChevy in #LasVegas (Made with @Photo Collage)#photocollage"
(taken at Automotive Media Partners, LLC)
Ralph Paglia just shared an Instagram photo with you:
"#TravelLikeRalph in a 2014 Chevy Silverado 4x4 customized by Findlay Chevrolet in #LasVegas #GPower #TextsOnPictures #TextsOnPhoto #SingingTexts Made With @TextsOnPictures"
(taken at Findlay Chevrolet)
Ralph Paglia just shared an Instagram photo with you:
"Having a productive dinner meeting with Peter Martin of Cactus Sky Marketing at Voodoo Steak on 50th floor at Rio Rio Casino Hotel. #TravelLikeRalph #AutoMarketing "
(taken at Voodoo Steakhouse)
Ralph Paglia just shared an Instagram photo with you:
"2014 Chevy Silverado 4x4 from Findlay Chevrolet in Las Vegas... http://FindlayChevy.com"
(taken at Paris Hotel & Casino)
Ralph Paglia just shared an Instagram photo with you:
"While waiting for my burrito connection to deliver.. #TravelLikeRalph"
(taken at Super Burrito)
Automotive Digital Marketing Professional Community ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers |
|
Ralph Paglia | President
Automotive Media Partners, LLC
70 S Val Vista Drive, Suite A3-471 Gilbert, AZ 85296
C 505-301-6369
F 801-340-8918
E Ralph@AutomotiveMediaPartners.com
http://LinkedIn.com/in/RPaglia
http://Twitter.com/RalphPaglia
Ralph Paglia just shared an Instagram photo with you:
"Gotta drag my bag using a luggage strap cuz pull up handle won't release... 3,000 miles to go! #TravelLikeRalph"
(taken at Starbucks)
Ralph Paglia just shared an Instagram photo with you:
"Very interesting "Hertz Penske Mustang GT" spotted at Dulles Airport Hertz facility... Future collectible? #Ford #Mustang #Hertz"
(taken at Hertz Rental Car)
Ralph Paglia just shared an Instagram photo with you:
"At Tao in #lasvegas "
Ralph Paglia just shared an Instagram photo with you:
"#TravelLikeRalph After 43 days away, back in circulation feeling lean, clean, mean and ready to rumble! "
(taken at Automotive Media Partners, LLC)
Ralph Paglia just shared an Instagram photo with you:
"To all my friends attending #AutoCon2013 - Please be sure to stop by and say hello to Danny Alkassmi at the ODO Club booth. Danny and I started selling cars together in January 1981 and he is my car guy brother. He has a fascinatingly effective customer retention and loyalty management system that most dealers will appreciate learning about. http://ODOclub.com "
(taken at AutoCon - AutoConnections Conference)
Ralph Paglia just shared an Instagram photo with you:
"Hanging with several of the Auto Industry's greatest women and leaders at Lift (Aria). Joni, Jennifer and Christy are inspirational! #autocon2013 "
(taken at ARIA Resort & Casino)
Ralph Paglia just shared an Instagram photo with you:
"Dinner with friends from ABQ at Cosmopolitan in #LasVegas - #AutoCon2013"
(taken at The Cosmopolitan of Las Vegas)
Ralph Paglia just shared an Instagram photo with you:
"Just completed 7 days of cleansing and now traveling thousands of miles for 35 day program of holistic renewal and spiritual reawakening. "
| ||||||||||||||||||
Ralph Paglia just shared an Instagram photo with you:
"ADM Professional Community members save hundreds on AutoCon 2013 by using Promo Code ADM13 when registering for the conference. http://AutoCon2013.com"
(taken at Aria Resort and Casino)
TURNS OUT, SOMETHING AS SIMPLE AS TWEAKING THE COLOR OF A BUTTON CHANGES USER BEHAVIOR OR ENDEARS PEOPLE TO YOUR PRODUCT. BUFFER'S LEO WIDRICH EXPLAINS THE IMPORTANCE OF COLOR IN WEBSITE AND BRAND DESIGN.
Why is Facebook blue? According to The New Yorker, the reason is simple. It's because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.
Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It's only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to our product at Buffer, studying this phenomenon is key. Let's dig into some of the latest, most interesting research on it.
First: Can you recognize the online brands just based on color?
Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Based on just the colors of the buttons, can you guess which company belongs to each of them?
Example 1 (easy):
Example 2 (easy):
Example 3 (medium):
Example 4 (hard):
These awesome examples from YouTube designer Marc Hemeon, I think, show the real power of color more than any study could.
How many were you able to guess? (All the answers are at the bottom of this post!)
Which colors trigger which feeling for us?
Being completely conscious about what color triggers us to think in which way isn't always obvious. The Logo Company has come up with an amazing breakdown that shows which colors are best for which companies and why. Here are 4 great examples:
Black:
Green:
Blue:
Clearly, every one of these companies is seeking to trigger a very specific emotion:
When we feel compelled to buy something, color can play a major role. Analytics company KISSmetrics created an amazing infographic on the science of how colors affect our purchases.
Green stands out to me as the most relaxing color we can use to make buying easier. We didn't intentionally choose this as the main color for Buffer--although it seems to have worked very well so far.
At second look, I also realized how frequently black is used for luxury products. Here is the full infographic:
How to improve your marketing with better use of colors:
This all might be fairly entertaining, but what are some actual decisions we can apply today to our website or app? The answer comes yet again from some great research done by the good folks over at KISSmetrics.
If you are building an app that mainly targets women, KISSmetrics suggests that women love blue, purple, and green, and dislike orange, brown, and gray.
In case your app is strictly targeting men, the rules of the game are slightly different. Men love blue, green, and black, but can do without brown, orange, and purple.
In another experiment, Performable (now HubSpot) wanted to find out whethersimply changing the color of a button would make a difference in conversion rates.
They started out by trying to guess the outcome of a simple choice between two colors (green and red) and trying to guess what would happen.
"Green connotes ideas like "natural" and "environment," and given its wide use in traffic lights, suggests the idea of "go" or forward movement. The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching."
So, clearly an A/B test between green and red would result in green, the more friendly color. At least that was their guess. Here is what their experiment looked like:
So how did that experiment turn out? The answer was surprising: The red button outperformed the green button by 21%.
What's most important to consider is that nothing else was changed at all: 21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.
This definitely made me wonder: If we were to read all the research before this experiment and ask every researcher which version they would guess would perform better, I'm sure green would be the answer in nearly all cases. Not so much.
At my company, we've also conducted dozens of experiments to improve our conversion rates using changes of colors. While the results weren't as clear, we still saw a huge change. One hypothesis is that for a social media sharing tool, there is less of a barrier to signup, which makes the differences less significant.
Despite all the studies, generalizations are extremely hard to make. Whatever change you make, treat it first as a hypothesis, and see if the actual experiment supports your ideas. Personally, I'm always very prone to go with opinion based on research I've come across. Yet, data always beats opinion, no matter what.
Quick last fact: Why are hyperlinks blue?
This is something that always interested me and is actually a fun story. In short, it's offers the highest contrast between the colors used on early websites.
Here is the full explanation: "Tim Berners-Lee, the main inventor of the web, is believed to be the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a (ugly) gray background and black text. The darkest color available at the time that was not the same as the black text was that blue color. Therefore, to make links stand apart from plain text, but still be readable, the color blue was selected."
I think it's fascinating that tweaking something as small as the color can completely change an outcome. What have been your findings in terms of colors and marketing? Tell me about it in the comments.
Solution to the riddle: Example 1: Facebook, Example 2: Google, Example 3: Flickr, Example 4: LinkedIn
Reprinted with permission from Buffer.
[Image: Flickr user Darrel Birkett]
Why is Facebook blue? According to The New Yorker, the reason is simple. It's because Mark Zuckerberg is red-green color blind; blue is the color Mark can see the best.
Not highly scientific, right? That may not be the case for Facebook, but there are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It's only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to our product at Buffer, studying this phenomenon is key. Let's dig into some of the latest, most interesting research on it.
First: Can you recognize the online brands just based on color?
Before we dive into the research, here are some awesome experiments that show you how powerful color alone really is. Based on just the colors of the buttons, can you guess which company belongs to each of them?
Example 1 (easy):
Example 2 (easy):
Example 3 (medium):
Example 4 (hard):
These awesome examples from YouTube designer Marc Hemeon, I think, show the real power of color more than any study could.
How many were you able to guess? (All the answers are at the bottom of this post!)
Which colors trigger which feeling for us?
Being completely conscious about what color triggers us to think in which way isn't always obvious. The Logo Company has come up with an amazing breakdown that shows which colors are best for which companies and why. Here are 4 great examples:
Black:
Green:
Blue:
Clearly, every one of these companies is seeking to trigger a very specific emotion:
When we feel compelled to buy something, color can play a major role. Analytics company KISSmetrics created an amazing infographic on the science of how colors affect our purchases.
Green stands out to me as the most relaxing color we can use to make buying easier. We didn't intentionally choose this as the main color for Buffer--although it seems to have worked very well so far.
At second look, I also realized how frequently black is used for luxury products. Here is the full infographic:
How to improve your marketing with better use of colors:
This all might be fairly entertaining, but what are some actual decisions we can apply today to our website or app? The answer comes yet again from some great research done by the good folks over at KISSmetrics.
If you are building an app that mainly targets women, KISSmetrics suggests that women love blue, purple, and green, and dislike orange, brown, and gray.
In case your app is strictly targeting men, the rules of the game are slightly different. Men love blue, green, and black, but can do without brown, orange, and purple.
In another experiment, Performable (now HubSpot) wanted to find out whethersimply changing the color of a button would make a difference in conversion rates.
They started out by trying to guess the outcome of a simple choice between two colors (green and red) and trying to guess what would happen.
"Green connotes ideas like "natural" and "environment," and given its wide use in traffic lights, suggests the idea of "go" or forward movement. The color red, on the other hand, is often thought to communicate excitement, passion, blood, and warning. It is also used as the color for stopping at traffic lights. Red is also known to be eye-catching."
So, clearly an A/B test between green and red would result in green, the more friendly color. At least that was their guess. Here is what their experiment looked like:
So how did that experiment turn out? The answer was surprising: The red button outperformed the green button by 21%.
What's most important to consider is that nothing else was changed at all: 21% more people clicked on the red button than on the green button. Everything else on the pages was the same, so it was only the button color that made this difference.
This definitely made me wonder: If we were to read all the research before this experiment and ask every researcher which version they would guess would perform better, I'm sure green would be the answer in nearly all cases. Not so much.
At my company, we've also conducted dozens of experiments to improve our conversion rates using changes of colors. While the results weren't as clear, we still saw a huge change. One hypothesis is that for a social media sharing tool, there is less of a barrier to signup, which makes the differences less significant.
Despite all the studies, generalizations are extremely hard to make. Whatever change you make, treat it first as a hypothesis, and see if the actual experiment supports your ideas. Personally, I'm always very prone to go with opinion based on research I've come across. Yet, data always beats opinion, no matter what.
Quick last fact: Why are hyperlinks blue?
This is something that always interested me and is actually a fun story. In short, it's offers the highest contrast between the colors used on early websites.
Here is the full explanation: "Tim Berners-Lee, the main inventor of the web, is believed to be the man who first made hyperlinks blue. Mosaic, a very early web browser, displayed webpages with a (ugly) gray background and black text. The darkest color available at the time that was not the same as the black text was that blue color. Therefore, to make links stand apart from plain text, but still be readable, the color blue was selected."
I think it's fascinating that tweaking something as small as the color can completely change an outcome. What have been your findings in terms of colors and marketing? Tell me about it in the comments.
Solution to the riddle: Example 1: Facebook, Example 2: Google, Example 3: Flickr, Example 4: LinkedIn
Reprinted with permission from Buffer.
[Image: Flickr user Darrel Birkett]
