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Come join me at New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management on Automotive Digital Marketing Professional Community

Automotive Digital Marketing Professional Community ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers Ralph Paglia Ralph Paglia has invited you to the ADM Professional Community event 'New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management' on Automotive Digital Marketing Professional Community!   Check out "New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management" on Automotive Digital Marketing Professional Community Ralph Paglia Time: October 14, 2010 from 10am to 11am Location: The Mirage Conference Center Organized By: Ralph Paglia Automotive Event Description: UPDATED TIME SLOT! MOVED FROM WEDNESDAY 10/13 TO THURSDAY 10/14 @ 10:00AM... (So I can attend Jim Ziegler's Session - RP) 9th Digital Dealer Conference Workshop Session: New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management "How to overcome social media gurus that respond to ROI questions by dancing around objective measurement criteria and ROI analysis of social media marketing and reputation management initiatives" http://www.digitaldealerconference.com/speakers.shtml#Paglia In this session Ralph Paglia debunks many of the commonly cited fallacies surrounding social media by showing participants how to apply innovative new measurement and tracking tools that can eliminate mysteries surrounding exciting new revenue opportunities and cost efficiencies provided by leveraging social media marketing and Internet reputation management. A never-ending supply of new social media apps empower the consumer onslaught from user generated content (UGC) sites such as Facebook, YouTube, Twitter, DealerRater and hundreds of others. Yet there has been very little clarity in supplying dealers with apps or tools that accurately track and measure results from various spins on social media made during each new pitch for the dealer's dollars. Much like the 18th century question, "How many angels can dance on the head of a pin?" many social media pundits have "danced" around dealer inquiries concerning ROI measurement or analysis. In this session you will learn what to measure, where to track these new metrics and how to assess performance measurements of social media campaigns, programs and the processes that make them effective. Learn how to demystify social media marketing campaign efficiencies and get a clear picture of your dealership's reputation management effectiveness. You will leave this session with a greater understanding of ROI from social media marketing and reputation management investments. Ralph Paglia is national director, Digital Marketing Solutions at ADP Dealer Services. He has built strategic alliances for ADP with Google, Yahoo!, Facebook, Yelp, KBB, Specific Media, Jumpstart, DealerRater, Ning, DoubleClick and others. Paglia has over 20 years of automotive experience including dealership management positions and as a consultant to over 100 dealers and many car companies. At Courtesy Chevrolet (Phoenix), his Internet and BDC teams generated over 4,000 of the dealership's 9,000-plus annual vehicle sales. Paglia has led development of dealer focused OEM dgital marketing and Internet sales programs for Ford, Honda, Mercedes-Benz, Toyota and others. In 2007-2009 he worked with Ford marketing executives to create the Ford Digital Advertising Program for Dealers, and Ford's Digital Marketing Consulting team. He created ADP's Social Media Reputation Management program for dealers in 2009 and launched "ADP SkySong Social Media Operations Center" in May 2010 at the SkySong Center for Technology, Innovation and Imagination operated by Arizona State University (ASU). See more details and RSVP on Automotive Digital Marketing Professional Community: http://www.automotivedigitalmarketing.com/events/event/show?id=1970539%3AEvent%3A217659&xgi=5kfPIkp9AKGGbE&xg_source=msg_invite_event About Automotive Digital Marketing Professional Community A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics. 3862 members 8420 photos 915 songs 1749 videos 1286 discussions 165 Events 2245 blog posts   To control which emails you receive on Automotive Digital Marketing Professional Community, click here

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Automotive Reputation Management: Car Dealer Facebook Fans More Valuable Than Internet Leads - Automotive Digital Marketing Professional Community (ADM)

Automotive Reputation Management: Car Dealer Facebook Fans More Valuable Than Internet Leads - Automotive Digital Marketing Professional Community (ADM)