Monday, August 31, 2015

Are There Any Social Networks With More Men Than Women?

Besides , which social networks have more men than woman? 

In the US, gender, income, and education have little impact on whether or not someone uses social media. But these factors do have a big impact on which social networks people opt to use.

Many top social networks - including Facebook, Pinterest, and Instagram - have a strong skew toward female users. 

Women in the US are more likely to use Facebook than men by about 11 percentage points, Pinterest by 29 percentage points, and Instagram by 7 percentage points, according to Pew. 

Twitter and LinkedIn continue to attract a mostly male audience.

In an in-depth report from BI Intelligence, we unpack data from over a dozen sources to understand how social media demographics and preferences are still shifting. 

Access The Full Report By Signing Up For A Trial >>

Here are a few of the key takeaways from the BI Intelligence report:

In full, the report:

To access the full report from BI Intelligence, sign up for a 14-day trial here.

Members also gain access to new in-depth reports, hundreds of charts, as well as daily newsletters on the digital industry.

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Sunday, August 23, 2015

14 Best Retargeted Advertising Info Resources

Want to learn more about Retargeting your advertising to reach the automotive consumers most likely to respond to YOUR ads? Check out the following articles, white papers and research reports:

1. eMarketer, US Programmatic Ad Spend Tops $10 Billion, to Double by 2016

2. Business Insider, FORECAST: Mobile, Social, Video Will Drive Advertising Revenue

3. Millennial Media, Cross-Screen Consumer Behavior Decoded

4. comScore, The Multi-screen Path to Purchasing

5. eMarketer, Mobile Continues to Steal Share of Daily Time Spent with Media

6. Facebook, Facebook Reports Second Quarter 2014 Results

7. Twitter, Twitter Reports Second Quarter 2014 Results

8. LinkedIn, Selected Company Metrics and Financials

9. AdRoll, Retargeting on Facebook by the Numbers 2014

10. Wall Street Journal, Amazon Prepares Online Advertising Program

11. AdWeek, Instagram Brings Ads to U.K., Canada and Australia

12. TechCrunch, Pinterest Launches Paid Ads In Form Of Promoted Pins 

13. Position, eBay Set to Offer New In-app Mobile Advertising

14. LinkedIn, LinkedIn to Acquire Bizo 

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IG: @RalphPaglia

Saturday, August 22, 2015

New Research Reveals Several Marketing Trends

Several Interesting Research Studies Cited by Social Media Examiner and worth Reviewing

Media Teams Spend Social Media Ad Budgets More Effectively: New research from Forrester shows that media teams are better skilled at spending social media ad budgets than social teams. When social teams manage the social ad budget, just 59% of marketers say they get value from Twitter ads. When media teams are in charge, Twitter delivers results 79% of the time. Likewise, social teams only get value from YouTube ads 64% of the time, whereas media teams find success on YouTube 80% of the time.

Mobile Messaging and Social Media 2015: The latest Pew Research study found that 36% of smartphone owners use messaging apps like Kik or iMessage. An additional 17% say they use apps that automatically delete sent messages like Snapchat or Wickr. The survey of more than 1,900 U.S. adults found that these apps are particularly popular among young adults (ages 18-29) with 49% using messaging apps and 41% using apps that automatically delete sent messages. The study also found that the proportion of online adults who use Pinterest and Instagram has doubled since 2012. Thirty-one percent of online adults use Pinterest, up from 15% just three years ago. Instagram use is up to 28% from 13% in 2012.

Why We Filter Our Photos and How It Impacts Engagement: A recent study by Georgia Tech and Yahoo Labs analyzed images shared on Flicker, more than half of which were cross-posted on Instagram. According to the data, photos with filters are 21% more likely to be viewed and 45% more likely to get a comment than unfiltered images. As for the best filters to use, the study also found that warmer temperatures, higher contrast, and higher exposure increase chances of receiving both views and comments.

The State of Tags in Digital Media: According to traffic analytics service, Facebook now drives more traffic to news sites than Google. analyzed tagged conventions across their network of nearly 400 digital media organizations to examine how different companies are using meta data tags. Based on this data, Facebook accounts for about 43% of the traffic to the network of media sites, while Google accounts for just 38%.

The Science of Instagram: Dan Zarrella examined 2014 data from nearly 1.5 million images posted by more than 500,000 users on Instagram. By analyzing various elements like tags, captions and visual characteristics, the study determined which factors correlated to higher-than-average likes and comments per follower.

Global Mobile 2015: According to Interactive Advertising Bureau (IAB), global mobile advertising revenue has surged by 65% between 2013 and 2014. This growth is attributed to shifts in consumer usage patterns and industry innovations. Based on the data collected, North America accounted for the greatest portion of this growth with close to a 45% share. North America was also the fastest-growing region, with a 76.8% leap over 2013 revenue figures.

Integral Ads Q2 2015 Media Quality Report: Integral Ad Sciences' quarterly reports on media quality revealed that only 44% of digital display ads were "viewable" in 2Q 2015. This is a decrease from the 49.4% viewability rate the industry saw this same time last year. The viewability rate for ads sourced directly from publishers also declined from 55.5% to 50.1% while ads from networks and exchanges fell around 45% to 39.9%.

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Criss Castle Car Dealer Best Practice YouTube video!

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Friday, August 21, 2015

Ralph Paglia and JD Rucker Debate

Check out this video on YouTube:

Debate video on YouTube: JD Rucker versus Ralph Paglia... JD represented the perspective of outsourcing marketing campaign tasks. Ralph Paglia represented the in-house execution perspective on why dealers should hire and train a marketing specialist who serves that dealer's marketing objectives. #TravelLikeRalph #AutoMarketing

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Monday, August 17, 2015

Lead Nurturing for Car Dealers



Lead nurturing is the process of building effective relationships with potential customers throughout the buying journey.

According to a benchmark study by the firm "Marketo", on average, 50% of leads are not yet ready to buy. Hence, the rising popularity of Lead nurturing as a marketing strategy and tactical "Best Practice". Lead Nurturing creates automated, ongoing communication with your potential buyer throughout the sales cycle and beyond— maximizing sales results and profitable revenue for your dealership, clients or automotive retail organization.

In fact, for most car dealers, since the auto industry has such an active and wide top of funnel, 78% of sales leads that enter a dealership's lead management or Customer Relationship Management (CRM) database are not ready to be sold a new or used vehicle at the time they submit their lead form. So dealers, in order to maximize long term sales lead closing ratios, must nurture those prospective buyers over time until they are ready to make a purchase. An efficient Lead Nurturing strategy automates your communication with those leads so that you are constantly engaging in a relationship throughout their automotive ownership cycle.

Due to sophisticated technology like marketing automation and CRM applications, modern day lead nurturing for car dealers can be, and should be personalized, adaptive, and function in a manner that listens and reacts to automotive consumer behavior in real-time.

Modern lead nurturing enables your dealership's sales and customer relations professionals to efficiently listen and respond to car buyers on multiple channels— not just email. And get it done without hiring more people or working more hours,

For car dealers, breakthroughs like personalization software offer the ability to change the was a dealership handles the process of lead response. With the right software properly installed and implemented, the automotive marketer can nurture anonymous leads; touching the entire automotive ownership lifecycle and creating a more personalized and engaging experience than ever before. 

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Thursday, August 13, 2015

Follow These #TravelLikeRalph Endorsed Etiquette Rules

Simple etiquette rules to remember the next time you fly and want to #TravelLikeRalph 

Sent from Ralph Paglia's iPhone 

Wednesday, August 12, 2015

Dean Evans Takes On Hyundai CMO Role

Hyundai taps Subaru vet Dean Evans to take on chief marketing officer role

Hyundai taps Subaru vet Dean Evans to take on chief marketing officer role

Hyundai taps Subaru vet Dean Evans to take on chief marketing officer role

Dean Evans, who served as chief marketing officer (CMO) of Subaru from 2011-2014, will now take on the same role at Hyundai.

In his new position, Evans will be responsible for all marketing and advertising duties in the US market.

Previously, he served as chief executive and president of digital automotive platform LotLinx.  

Evans helped Subaru gain momentum in the digital marketing realm during his time there and has more than 25 years of experience in the auto sector.

Dave Zuchowski, president and chief executive officer of Hyundai Motor America, said: "Dean's proven results-driven approach; a positive, inspiring leadership style; and wide-ranging experience in dealerships, digital marketing and automakers, make him a most valuable addition to the Hyundai executive team."

He officially begins on 17 August and will report to Zuchowski.

Hyundai has been without a head of marketing since last year when its vice president of marketing Steve Shannon left the company.

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Tuesday, August 4, 2015

Behind The Scenes DD18 - Hunter Swift

Check out this video on YouTube:

Check out this video showing Hunter Swift being interviewed at Digital Dealer about CRM and the changes needed in order for dealers to realize maximum sales and profit benefits. #AutoMarketing #AutoCRM

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Monday, August 3, 2015

Professional Networking Guidance

Networking For Success
We've all heard that networking should be an integral part of our total marketing plan but what is networking? And is it the same for off-line marketing as it is for on-line marketing? 

Many Internet marketers venture off into classified ads, opt-in mailing lists, and postings of all sorts. Many times the traditional networking ways of off-line marketing are forgotten. So, what is networking in the traditional marketing sense, (NOT networking marketing or MLM programs)?

Simply stated, networking is contact to establish relationships that can lead to business. Sometimes the path to business is direct; other times it is indirect such as referrals. The person you know knows someone else who needs your products/services. This is the most important rule of networking. Many people go to a networking event hoping to do business. It doesn't work that way. Your goal of attending a networking event is to meet two or three people, find a reason to follow up and start a relationship. The business will most likely come from an indirect referral that they know needs your products or services. 

Networking means making these contacts and building on them by talking with people about what you do and who you are. It also is in turn, listening to them to see how you might assist them in what they do.

These contacts, the people you need to know or the people that can help you, might be right under your nose. To help build that list, answer the following:

1. Who has taken an interest in you lately or in the past?

2. Who have you been good friends with?

3. Who do you always talk business with when you get together?

4. Who has helped you or offered encouragement or advice in your business?

This list could go on and on but the general notion is we are already networking, networking is all around us and the people to build our network with are with us everyday.

The other thing you can do is fill in the name of a person next to a particular classification like friend, neighbor, former employer, etc. My favorite example of this is learning how valuable the parents of my daughter's sports teammates were in my network. Standing on the sidelines of soccer game, the conversation often goes, "What do you do" or "Where do you work?" and the rest is history as they say. 

Written by © 2003 Alfred Lautenslager

Al Lautenslager is a speaker, author, business owner, consultant, a certified guerrilla marketing coach and also the author of The Networking Workbook, How to Instantly Add People to Your Network. It is available at as an immediate download. Al also is the featured PR expert for He can be contacted at or through his website,

After you go to the networking workbook site, send a blank email to for a free report on Guerrilla Marketing Coaching.

Sent from Ralph Paglia's iPhone