Thursday, September 30, 2010

Come join me at New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management on Automotive Digital Marketing Professional Community

ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers
Ralph Paglia
Ralph Paglia has invited you to the ADM Professional Community event 'New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management' on Automotive Digital Marketing Professional Community!
 
Check out "New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management" on Automotive Digital Marketing Professional Community

Ralph Paglia

New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management Time: October 14, 2010 from 10am to 11am
Location: The Mirage Conference Center
Organized By: Ralph Paglia

Automotive Event Description:
UPDATED TIME SLOT! MOVED FROM WEDNESDAY 10/13 TO THURSDAY 10/14 @ 10:00AM... (So I can attend Jim Ziegler's Session - RP)
9th Digital Dealer Conference Workshop Session:

New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management

"How to overcome social media gurus that respond to ROI questions by dancing around objective measurement criteria and ROI analysis of social media marketing and reputation management initiatives"

http://www.digitaldealerconference.com/speakers.shtml#Paglia
In this session Ralph Paglia debunks many of the commonly cited fallacies surrounding social media by showing participants how to apply innovative new measurement and tracking tools that can eliminate mysteries surrounding exciting new revenue opportunities and cost efficiencies provided by leveraging social media marketing and Internet reputation management.

A never-ending supply of new social media apps empower the consumer onslaught from user generated content (UGC) sites such as Facebook, YouTube, Twitter, DealerRater and hundreds of others. Yet there has been very little clarity in supplying dealers with apps or tools that accurately track and measure results from various spins on social media made during each new pitch for the dealer's dollars. Much like the 18th century question, "How many angels can dance on the head of a pin?" many social media pundits have "danced" around dealer inquiries concerning ROI measurement or analysis.

In this session you will learn what to measure, where to track these new metrics and how to assess performance measurements of social media campaigns, programs and the processes that make them effective. Learn how to demystify social media marketing campaign efficiencies and get a clear picture of your dealership's reputation management effectiveness. You will leave this session with a greater understanding of ROI from social media marketing and reputation management investments.

Ralph Paglia is national director, Digital Marketing Solutions at ADP Dealer Services. He has built strategic alliances for ADP with Google, Yahoo!, Facebook, Yelp, KBB, Specific Media, Jumpstart, DealerRater, Ning, DoubleClick and others. Paglia has over 20 years of automotive experience including dealership management positions and as a consultant to over 100 dealers and many car companies. At Courtesy Chevrolet (Phoenix), his Internet and BDC teams generated over 4,000 of the dealership's 9,000-plus annual vehicle sales. Paglia has led development of dealer focused OEM dgital marketing and Internet sales programs for Ford, Honda, Mercedes-Benz, Toyota and others. In 2007-2009 he worked with Ford marketing executives to create the Ford Digital Advertising Program for Dealers, and Ford's Digital Marketing Consulting team. He created ADP's Social Media Reputation Management program for dealers in 2009 and launched "ADP SkySong Social Media Operations Center" in May 2010 at the SkySong Center for Technology, Innovation and Imagination operated by Arizona State University (ASU).


See more details and RSVP on Automotive Digital Marketing Professional Community:
http://www.automotivedigitalmarketing.com/events/event/show?id=1970539%3AEvent%3A217659&xgi=5kfPIkp9AKGGbE&xg_source=msg_invite_event
About Automotive Digital Marketing Professional Community
A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics.
Automotive Digital Marketing Professional Community 3862 members
8420 photos
915 songs
1749 videos
1286 discussions
165 Events
2245 blog posts
 
To control which emails you receive on Automotive Digital Marketing Professional Community, click here

Friday, November 21, 2008

Automotive Digital Marketing Membership and Community Activity Report

About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually expandable "Viral Expansion Loop" Networking Platform and serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers to get new ideas and stay up to date. ADM also serves Automotive CRM and Lead Management Tool developers and their sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

- Currently, ADM has over 1,600 active members
- There have been over 3,800 photos uploaded and available for use by members
- There have been over 520 music tracks uploaded
- Members have uploaded over 630 videos to share
- There have been over 340 discussions started and ongoing
- Members have created more than 460 blog posts within their ADM provided blog space


If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com

The ADM Professional Community is about automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, Lincoln, Mercury, VW, Volkswagen and other car company brands.

ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other technology suppliers and vendors.

Saturday, November 15, 2008

Automotive Digital Marketing Professional Community Supports NADA's Efforts to Get Tax Break for Auto Buyers

NADA Supports Tax Break for Auto Buyers, Offers Dealer Hotline November 13, 2008 - Sen. Mikulski Introduces Tax Deduction Bill to Put Economy ‘Back on its Wheels’

WASHINGTON (Nov. 12, 2008) – The National Automobile Dealers Association (NADA) supports proposed legislation announced today by U.S. Sen. Barbara Mikulski, D-Md., which seeks to stimulate the struggling economy by boosting retail automobile sales.

Today at a suburban Maryland dealership, Sen. Mikulski proposed granting a tax incentive for consumers who purchase a new car or truck. New vehicle owners would be able to temporarily deduct sales and excise taxes as well as interest on auto loans from their income taxes. (View the arguments in favor of tax incentives for car buyers from Sen. Mikulski).

“Credit is available again but lagging consumer confidence is still depressing new car and truck sales 25-30 percent,” NADA Chairman Annette Sykora said. “Now is the time for Congress and the White House to implement a stimulus package that is focused on ‘Main Street.’”

Sykora, a dealer from Lubbock, Texas, noted that since auto sales make up almost one-fifth of the nation’s retail economy, a boost in new vehicle sales would create a wave of economic activity, which would be felt through every level of the economy, from Main Street to the factory floor. (Read Sykora's full remarks here.)

"Congress and the President must consider leveraging the incredible economic engine of the automobile industry to jump-start our shaky economy," added Sykora.

The "Auto Ownership Tax Assistance Amendment" would make interest payments on car loans temporarily tax deductible for the remainder of 2008 through the end of 2009. Congressional leaders have indicated that consideration of a post-election stimulus package is possible to provide emergency assistance to the struggling auto industry. Prior to the 1986 tax reforms, taxpayers were able to deduct auto, credit card and other types of debt from their annual tax bill.

Additionally, NADA suggested a "cash for clunkers" program to create an economic and environmental benefit by getting older model vehicles off the road permanently. Up and successfully running in several states, the initiative offers cash incentives for people to trade in older vehicles and purchase new cleaner and more fuel-efficient cars and trucks.

"With great deals and incentives on vehicles, credit is available for consumers through a network of local banks and with some of the highest quality and fuel-efficient vehicles available ever, we just need to give the consumer the motivation and the confidence to visit their local dealership to see that a new car purchase is in reach," Sykora added.

NADA, founded in 1917 and based in McLean, Va., represents about 20,000 new-car and -truck dealers, with nearly 43,000 separate franchises, domestic and import.

Contacts:

David Hyatt
Vice President
NADA Public Affairs
(703) 821-7120

Bailey Wood
NADA Legislative Affairs
(202) 547-5500
(202) 557-1674 (mobile)

EDITOR'S NOTE: On behalf of the over 1,500 active members of the Automotive Digital Marketing Professional Community, I extend ADM's endorsement and support of NADA's efforts to support Sen. Mikulski's Tax Deduction Bill to Put the American Economy ‘Back on its Wheels’. - Ralph Paglia

About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers to get new ideas and stay up to date. ADM also serves Automotive CRM and Lead Management Tool developers and their sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

- Currently, ADM has over 1,500 active members
- There have been over 2,500 photos uploaded and available for use by members
- There have been over 430 music tracks uploaded
- Members have uploaded over 550 videos to share
- There have been over 500 discussions started and ongoing
- Members have created more than 400 blog posts within their ADM provided blog space


If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com

The ADM Professional Community is about automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, Lincoln, Mercury, VW, Volkswagen and other car company brands.

ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other technology suppliers and vendors.