Saturday, November 5, 2011

Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management - Automotive Digital Marketing Professional Community

Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management - Automotive Digital Marketing Professional Community

Since 2008 I have designed several Automotive Reputation Management solutions for the auto industry, and have been in a position to monitor and review what components, strategies and tactics seem to work, and to what degree of effectiveness. Because of several factors, including the fast growing size of the Yelp Community and the ever increasing impact of consumer reviews posted within the Yelp network, each package or strategy I have designed since 2008 has included the Yelp Enhanced Dealership Profile... Along with DealerRater Certification and a strong recommendation that participating dealers use an on-site customer posted ratings and reviews process that includes dealer-owned reputation management websites and content syndication systems from either PrestoReviews or BusinessRater.

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