Thursday, December 22, 2011

Virginia Speaks Out Against TrueCar Model - Automotive Marketing

Virginia Speaks Out Against TrueCar Model

So... Virginia Car Dealers could be assessed civil penalties or their license could be suspended or revoked if they compensate TrueCar or an other unlicensed entity under any and all of the scenarios that involve utilization of the TrueCar vehicle purchase program. That is a pretty heavy cross to bear just to get lazy and give all your data to TrueCar so they can figure out how to assess your dealership $300 every time they decide to put their name on a deal your sales people got a $100 mini to deliver!

Source: Automotive Digital Marketing Professional Community

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