Video Marketing Generate Increased Visitor to Lead Conversion Rates by Over 60 Percent

According to a recent Aberdeen ROI report, 95% of best in class marketers are using video as part of their content marketing mix. These marketers are seeing an average 4.8% website conversion rate with video versus 2.9% conversion rates for marketers that are not using video as part of their mix. Best-in-class firms are not only more likely to incorporate video into their content mix, but companies using video are also more effective in their content marketing and report better performance on a number of key metrics. Sign up and we'll send you a copy of the latest report from Aberdeen "ROI of Video Marketing" on how global marketers are thinking about their content marketing and video strategy this year. This webinar will cover: •  Content marketing trends from the past year •  Steps to amp up your 2014 Content Marketing strategy •  Real-world brand examples of how leading marketers are using video to convert more site     visitors into revenue SPEAKERS:

Steve Rotter VP Marketing Brightcove Trip Kucera VP Content Solutions Aberdeen

Advertising Age, 685 Third Avenue New York, NY 10017-4036

[Sent from Ralph Paglia's iPad Air]