American Auto Industry: Prepare for a Wave of Consumer Demand!
Scarborough’s automotive study reveals that 7% of American households, representing 8 million households, plan to purchase a new vehicle in the next year. Further, more than half (65%) of American households currently have a domestic vehicle, and 46% of these domestic vehicle households purchased those domestic vehicles new. 42% of American households that own domestic new vehicles either plan to purchase a new vehicle in the next 12 months or already own a domestic vehicle which was purchased new in model year 2000 or earlier – representing purchase opportunity.
Source: Automotive Digital Marketing Professional Community
Ralph Paglia created www.AutomotiveDigitalMarketing.com (ADM) in December 2007 to provide Car Dealers and Automotive Professionals with an online exchange for strategy, tactics, resources and networking within the auto industry.
Saturday, March 10, 2012
Vendors Wanted! - by Dealers United on Automotive Digital Marketing Professional Community
Vendors Wanted! - by Dealers United
While Dealers United already represents 3 times more rooftops than all of the publicly-traded MegaDealer Groups combined; we’re continuing to experience increased momentum and expect to count more than 10,000 members by NADA 2013.
Automotive Digital Marketing Professional Community
While Dealers United already represents 3 times more rooftops than all of the publicly-traded MegaDealer Groups combined; we’re continuing to experience increased momentum and expect to count more than 10,000 members by NADA 2013.
Automotive Digital Marketing Professional Community
Matt & Vanessa Don't Hate Me… Automotive Digital Marketing Professional Community
Matt & Vanessa Don't Hate Me…
Many thanks to Larry Bruce for creating a post that takes apart the misguided and self-serving criticism of microsites that so many of the RAW website suppliers have keyed upon in an effort to discredit the powerful marketing and sales success case studies that showcase "Best Practice" use of microsites. On top of the many valid points that you have made, I will go one step further and state that microsites can be an effective branding and engagement tool specifically for the auto industry.
The car business is unique in that we have a franchised distribution system selling a brand of product with distinct and separate sub-brands called "Model Lines". Additionally, these products require ongoing servicing and maintenance and carry warranties that are actually being used by many of the purchasers of these products. furthermore, the buyers of a Chevrolet SILVERADO is a very different customer than the buyer of a Chevrolet VOLT... In some cases, the buyer seeking information on one of these sub-products within a brand (a model line) has little to no interest in finding or being exposed to information about other sub-products (model lines) within that very same brand (make) product portfolio... We are not selling Tide Detergent that comes in 6 different scents and cleaning specializations! We are SELLING motor vehicles which are in many cases designed for specific usage categories.
In the case of dealerships that sell model lines such as "Silverado", "F-150", "Ram" and "Tundra" these are products with a very different usage profile than other products within their same franchise brand... Yet, they sell more of these product lines than some entire brands (makes) sell of all combined model lines... Why shouldn't a Ford dealer have a website that specializes in delivering the exact perfect information that a truck buyer wants and needs rather than a RAW website cluttered with so much crap and unnecessary information on products and services that have nothing to do with trucks...
And besides all that... Microsites actually work quite well for car dealers.
Source: Automotive Digital Marketing Professional Community
Many thanks to Larry Bruce for creating a post that takes apart the misguided and self-serving criticism of microsites that so many of the RAW website suppliers have keyed upon in an effort to discredit the powerful marketing and sales success case studies that showcase "Best Practice" use of microsites. On top of the many valid points that you have made, I will go one step further and state that microsites can be an effective branding and engagement tool specifically for the auto industry.
The car business is unique in that we have a franchised distribution system selling a brand of product with distinct and separate sub-brands called "Model Lines". Additionally, these products require ongoing servicing and maintenance and carry warranties that are actually being used by many of the purchasers of these products. furthermore, the buyers of a Chevrolet SILVERADO is a very different customer than the buyer of a Chevrolet VOLT... In some cases, the buyer seeking information on one of these sub-products within a brand (a model line) has little to no interest in finding or being exposed to information about other sub-products (model lines) within that very same brand (make) product portfolio... We are not selling Tide Detergent that comes in 6 different scents and cleaning specializations! We are SELLING motor vehicles which are in many cases designed for specific usage categories.
In the case of dealerships that sell model lines such as "Silverado", "F-150", "Ram" and "Tundra" these are products with a very different usage profile than other products within their same franchise brand... Yet, they sell more of these product lines than some entire brands (makes) sell of all combined model lines... Why shouldn't a Ford dealer have a website that specializes in delivering the exact perfect information that a truck buyer wants and needs rather than a RAW website cluttered with so much crap and unnecessary information on products and services that have nothing to do with trucks...
And besides all that... Microsites actually work quite well for car dealers.
Source: Automotive Digital Marketing Professional Community
Thursday, December 22, 2011
ADM Professional Network Visitor Metrics - Two Year Aggregate Summary - Automotive Marketing
ADM Professional Network Visitor Metrics - Two Year Aggregate Summary
For the past 4 years, over 2,000 automotive professionals each day visit the ADM Professional Community for a competitive advantage from the use of digital marketing strategies and tactics...
Source: Automotive Digital Marketing Professional Community
For the past 4 years, over 2,000 automotive professionals each day visit the ADM Professional Community for a competitive advantage from the use of digital marketing strategies and tactics...
Source: Automotive Digital Marketing Professional Community
Virginia Speaks Out Against TrueCar Model - Automotive Marketing
Virginia Speaks Out Against TrueCar Model
So... Virginia Car Dealers could be assessed civil penalties or their license could be suspended or revoked if they compensate TrueCar or an other unlicensed entity under any and all of the scenarios that involve utilization of the TrueCar vehicle purchase program. That is a pretty heavy cross to bear just to get lazy and give all your data to TrueCar so they can figure out how to assess your dealership $300 every time they decide to put their name on a deal your sales people got a $100 mini to deliver!
Source: Automotive Digital Marketing Professional Community
So... Virginia Car Dealers could be assessed civil penalties or their license could be suspended or revoked if they compensate TrueCar or an other unlicensed entity under any and all of the scenarios that involve utilization of the TrueCar vehicle purchase program. That is a pretty heavy cross to bear just to get lazy and give all your data to TrueCar so they can figure out how to assess your dealership $300 every time they decide to put their name on a deal your sales people got a $100 mini to deliver!
Source: Automotive Digital Marketing Professional Community
Tuesday, December 20, 2011
AutoData and Chrome combine forces - Now known as Chrome Data Solutions
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Colorado Bans TrueCar - Department of Revenue and Motor Vehicle Dealer Board - Automotive Marketing
Colorado and Wisconsin Ban TrueCar
The Wisconsin Department of Transportation, Division of Motor Vehicles has sent a letter, dated December 14, to TrueCar informing them that their business model violates Wisconsin law. The department instructed TrueCar to inform all of the Wisconsin dealers participating in TrueCar’s program that the program is not in compliance with Wisconsin law and either discontinue operations in Wisconsin or change their program. The department identified the method of payment (the $299-$399 per sale) as an illegal commission and a bird dog fee.
Source: Department of Revenue and Motor Vehicle Dealer Board - Automotive Digital Marketing Professional Community
The Wisconsin Department of Transportation, Division of Motor Vehicles has sent a letter, dated December 14, to TrueCar informing them that their business model violates Wisconsin law. The department instructed TrueCar to inform all of the Wisconsin dealers participating in TrueCar’s program that the program is not in compliance with Wisconsin law and either discontinue operations in Wisconsin or change their program. The department identified the method of payment (the $299-$399 per sale) as an illegal commission and a bird dog fee.
Source: Department of Revenue and Motor Vehicle Dealer Board - Automotive Digital Marketing Professional Community
Saturday, November 5, 2011
Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management - Automotive Digital Marketing Professional Community
Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management - Automotive Digital Marketing Professional Community
Since 2008 I have designed several Automotive Reputation Management solutions for the auto industry, and have been in a position to monitor and review what components, strategies and tactics seem to work, and to what degree of effectiveness. Because of several factors, including the fast growing size of the Yelp Community and the ever increasing impact of consumer reviews posted within the Yelp network, each package or strategy I have designed since 2008 has included the Yelp Enhanced Dealership Profile... Along with DealerRater Certification and a strong recommendation that participating dealers use an on-site customer posted ratings and reviews process that includes dealer-owned reputation management websites and content syndication systems from either PrestoReviews or BusinessRater.
Sunday, October 16, 2011
Jim Ziegler moderating #JDPAIRT panel session in Las Vegas
Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://Tier10Marketing.com
http://AutomotiveDigitalMarketing.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com
Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction on Automotive Digital Marketing Professional Community
ADM Forum discussion posted by Luisana Suegart:
Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction an...
ADM Forum Discussion link:Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction
About Automotive Digital Marketing Professional CommunitySocial Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics
5159 members
10003 photos
869 songs
2816 videos1921 discussions
272 Events
3887 blog posts
Chevy Dealers use Mighty MACS Movie Premiere for Social Media Marketing Customer Retention
The blog post "Mighty MACS Movie; Chevy Dealers Use Premiere For Social Media Marketing and Customer Retention" was just featured on Chevy Community.
To see this fascinating blog post featured, visit:
http://www.chevycommunity.com/profiles/blog/list?promoted=1&xg_source=msg_feat_blogpost
[Sent from Ralph Paglia's iPhone]
To see this fascinating blog post featured, visit:
http://www.chevycommunity.com/profiles/blog/list?promoted=1&xg_source=msg_feat_blogpost
[Sent from Ralph Paglia's iPhone]
Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://RalphPaglia.com http://GPlusRalph.com Saturday, October 15, 2011
Death of Demographics; J. D. Power Automotive Internet Roundtable
Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://Tier10Marketing.com
http://AutomotiveDigitalMarketing.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com
Automotive Digital Marketing Topic Chart shown at #JDPAIRT
Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://Tier10Marketing.com
http://AutomotiveDigitalMarketing.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com
Tuesday, September 27, 2011
Mobile Marketing Series: Ralph Paglia, Tier 10 Marketing
Check out this video of Ralph Paglia being interviewed about automotive mobile marketing strategies on YouTube:
http://www.youtube.com/watch?v=9cjn0sOWMrM&feature=youtube_gdata_player
Ralph Paglia
Vice President - Digital
http://Tier10Marketing.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com
Tuesday, September 20, 2011
Automotive Social Media Marketing Tools; 17 Top Rated Apps
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[Sent from Ralph Paglia's iPhone]
Ralph Paglia
505-301-6369
http://RalphPaglia.com http://GPlusRalph.com Latest Twitter Metrics Worth Knowing
Eleven Of The Latest Twitter Statistics That Every Automotive Marketer Should Be Aware Of...
- Twitter now has 100 million active users every month
- 50 Million Users every day
- 200 million registered users
- The number of Twitter users logging in every month is up by 82% since the beginning of the year
- 55 million users log in to Twitter from their phone or tablet each month
- Twitter.com receives 400 million vistors a month
- Twitter.com visitor growth is up 60% this year
- 40% of Twitter users don't tweet every month but watch others tweet
- Projected growth by the end of the year is an additional 26 million users
- Twitter hosts approximately one billion tweets every 5 days
- Twitter has set a new record for tweets per second of 8,900 (TPS)
Wednesday, October 6, 2010
ADM Guy wants to keep up with you on Twitter
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ADM Guy wants to keep up with you on TwitterTwitter connects you with everything you want to know, right now. Short bursts of information are readily available from news organizations, corporate entities, politicians, celebrities, local businesses - even your close friends and family. Also, if you have something to share with the world, Twitter makes it super easy. To join for free, click the link below. http://twitter.com/i/493c1bde21cfd04bba448a95f983c13fac4e031d Thanks, @twitter About Twitter, Inc.Founded in 2007, Twitter Inc believes the open exchange of information can have a positive global impact. Every "Tweet" is limited to 140 characters of text or links which means they are easily written or read on a wide variety of services and devices including any mobile phone, social networks, television, Macs, PCs, and the Web.
This message was sent by a Twitter user who entered your email address. If you'd prefer not to receive emails when other people invite you to Twitter, click here: http://twitter.com/i/o?c=YZegVNCi1Q6pX%2BuTS%2FFPZXVZj6VKBRfRpGShlnc8sG8Q4W5fsXIhqQ%3D%3D Please do not reply to this message; it was sent from an unmonitored email address. This message is a service email related to your use of Twitter. For general inquiries or to request support with your Twitter account, please visit us at Twitter Support. |
Thursday, September 30, 2010
Come join me at New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management on Automotive Digital Marketing Professional Community
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Monday, August 2, 2010
Wednesday, July 21, 2010
Friday, November 21, 2008
Automotive Digital Marketing Membership and Community Activity Report
About the Automotive Digital Marketing Professional Community
The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually expandable "Viral Expansion Loop" Networking Platform and serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers to get new ideas and stay up to date. ADM also serves Automotive CRM and Lead Management Tool developers and their sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.
- Currently, ADM has over 1,600 active members
- There have been over 3,800 photos uploaded and available for use by members
- There have been over 520 music tracks uploaded
- Members have uploaded over 630 videos to share
- There have been over 340 discussions started and ongoing
- Members have created more than 460 blog posts within their ADM provided blog space
If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com
The ADM Professional Community is about automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, Lincoln, Mercury, VW, Volkswagen and other car company brands.
ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other technology suppliers and vendors.
The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually expandable "Viral Expansion Loop" Networking Platform and serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers to get new ideas and stay up to date. ADM also serves Automotive CRM and Lead Management Tool developers and their sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.
- Currently, ADM has over 1,600 active members
- There have been over 3,800 photos uploaded and available for use by members
- There have been over 520 music tracks uploaded
- Members have uploaded over 630 videos to share
- There have been over 340 discussions started and ongoing
- Members have created more than 460 blog posts within their ADM provided blog space
If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com
The ADM Professional Community is about automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, Lincoln, Mercury, VW, Volkswagen and other car company brands.
ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other technology suppliers and vendors.
Saturday, November 15, 2008
Automotive Digital Marketing Professional Community Supports NADA's Efforts to Get Tax Break for Auto Buyers
NADA Supports Tax Break for Auto Buyers, Offers Dealer Hotline November 13, 2008 - Sen. Mikulski Introduces Tax Deduction Bill to Put Economy ‘Back on its Wheels’WASHINGTON (Nov. 12, 2008) – The National Automobile Dealers Association (NADA) supports proposed legislation announced today by U.S. Sen. Barbara Mikulski, D-Md., which seeks to stimulate the struggling economy by boosting retail automobile sales.
Today at a suburban Maryland dealership, Sen. Mikulski proposed granting a tax incentive for consumers who purchase a new car or truck. New vehicle owners would be able to temporarily deduct sales and excise taxes as well as interest on auto loans from their income taxes. (View the arguments in favor of tax incentives for car buyers from Sen. Mikulski).
“Credit is available again but lagging consumer confidence is still depressing new car and truck sales 25-30 percent,” NADA Chairman Annette Sykora said. “Now is the time for Congress and the White House to implement a stimulus package that is focused on ‘Main Street.’”
Sykora, a dealer from Lubbock, Texas, noted that since auto sales make up almost one-fifth of the nation’s retail economy, a boost in new vehicle sales would create a wave of economic activity, which would be felt through every level of the economy, from Main Street to the factory floor. (Read Sykora's full remarks here.)
"Congress and the President must consider leveraging the incredible economic engine of the automobile industry to jump-start our shaky economy," added Sykora.
The "Auto Ownership Tax Assistance Amendment" would make interest payments on car loans temporarily tax deductible for the remainder of 2008 through the end of 2009. Congressional leaders have indicated that consideration of a post-election stimulus package is possible to provide emergency assistance to the struggling auto industry. Prior to the 1986 tax reforms, taxpayers were able to deduct auto, credit card and other types of debt from their annual tax bill.
Additionally, NADA suggested a "cash for clunkers" program to create an economic and environmental benefit by getting older model vehicles off the road permanently. Up and successfully running in several states, the initiative offers cash incentives for people to trade in older vehicles and purchase new cleaner and more fuel-efficient cars and trucks.
"With great deals and incentives on vehicles, credit is available for consumers through a network of local banks and with some of the highest quality and fuel-efficient vehicles available ever, we just need to give the consumer the motivation and the confidence to visit their local dealership to see that a new car purchase is in reach," Sykora added.
NADA, founded in 1917 and based in McLean, Va., represents about 20,000 new-car and -truck dealers, with nearly 43,000 separate franchises, domestic and import.
Contacts:
David Hyatt
Vice President
NADA Public Affairs
(703) 821-7120
Bailey Wood
NADA Legislative Affairs
(202) 547-5500
(202) 557-1674 (mobile)
EDITOR'S NOTE: On behalf of the over 1,500 active members of the Automotive Digital Marketing Professional Community, I extend ADM's endorsement and support of NADA's efforts to support Sen. Mikulski's Tax Deduction Bill to Put the American Economy ‘Back on its Wheels’. - Ralph Paglia
About the Automotive Digital Marketing Professional Community
The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers to get new ideas and stay up to date. ADM also serves Automotive CRM and Lead Management Tool developers and their sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.
- Currently, ADM has over 1,500 active members
- There have been over 2,500 photos uploaded and available for use by members
- There have been over 430 music tracks uploaded
- Members have uploaded over 550 videos to share
- There have been over 500 discussions started and ongoing
- Members have created more than 400 blog posts within their ADM provided blog space
If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com
The ADM Professional Community is about automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, Lincoln, Mercury, VW, Volkswagen and other car company brands.
ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other technology suppliers and vendors.
Monday, November 10, 2008
Latest Activity on Automotive Digital Marketing Community
Automotive Digital Marketing Professional Community
Welcome Car Dealers, Internet, BDC and Sales Managers, Web Solution Providers!
About Automotive Digital Marketing Professional Community
ADM serves Car Dealers and Automotive Professionals as an exchange for strategy, tactics, resources and networking within the auto industry.
1551 members
485 songs
Thursday, November 6, 2008
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