Dealer Feedback on Suppliers Sought - Automotive Digital Marketing Professional Community

Dealer Feedback on Suppliers Sought - Automotive Digital Marketing Professional Community

Dealer Feedback on Suppliers Sought

If you work at a dealership, submit reviews for your favorite products that are being considered for the 2012 AWA Awards in Las Vegas. This includes best websites, mobile sites, marketing tools, website add-ons, social media tools, and more. Vote here:http://bit.ly/DealerSurvey

Key Ingredients for the Ideal Dealer Centric Conference - Automotive Marketing

Key Ingredients for the Ideal Dealer Centric Conference - Automotive Digital Marketing Professional Community

Exhibit Hall Supplier Coupons

Sponsors and vendors will be providing attendees with credit vouchers, compiled in a spiral bound book of coupons.  The coupons will provide significant savings off products and services offered to dealers.

Attendees will need to visit the exhibitor’s booth to validate the coupons, and can use the credits after the conference to lock in savings.

The coupon book will total over $10,000 in supplier credits.  Of course dealers will not need all the services offered in the coupon book but we are confident that their registration and travel costs can easily be covered by the savings they receive from just a handful of vendors showcased at AutoCon 2012.


Audio & Video Recorded Sessions

A common request that I have received from previous FCE events is to provide attendees with the ability to purchase audio and video recordings of the workshops that they could not attend.

We have decided to record each workshop session at AutoCon 2012 and detail on gaining access to the full conference educational sessions will be provided at the registration desk when you arrive.

First Class Educators Signature Ingredients

Several aspects contribute to the overall “signature” experience when attending an FCE event.  I intend on keeping every single one those popular features (or basic ingredients) and adding new ones each year.

FCE events are well known for their intimate learning sessions, networking during cocktail receptions, dynamic conversions over meals, and well-timed breaks.   At the end of each day, we reward attendees with a comfortable reception and  facilitate building new friendships in the industry.

Jeep Shows Off Concept Vehicles At Moab Trek - Automotive Digital Marketing Professional Community

Jeep Shows Off Concept Vehicles At Moab Trek - Automotive Digital Marketing Professional Community

Since 2002, Jeep and Mopar have teamed to create more than 30 unique concept vehicles for enthusiasts who attend the popular Easter Jeep Safari. “This year, Mopar is pushing the envelope in this arena by offering our customers new Pro 60 portal axles and a new HEMI conversion kit, which we will showcase in these new vehicles. In addition, to further maximize our presence in the off-road market, we are creating a Mopar Off-Road division to develop Jeep Authentic Parts and Accessories,” Gorlier said. Use the link provided to see high resolution images of several Jeep Concept vehicles...

And Why Aren`t You Using Video At Your Dealership Again??? Automotive Marketing

And Why Aren`t You Using Video At Your Dealership Again??? - Automotive Digital Marketing Professional Community

You have got to admire the cause and effect of Ken Beam making the original Vehicle Presentation Video (VPV), followed by the customer (Connor) seeing the video on Cars.com, then coming to the dealership and buying the car... As shown in the customer testimonial video made at the time of the sale!  Use the link provided to watch both the before and after video clips embedded into this blog post...

Getting Your Data Out Of Google - It's Easier Now - Automotive Digital Marketing Professional Community

Getting Your Data Out Of Google - It's Easier Now - Automotive Digital Marketing Professional Community

Brett Stevenson writes: "This is a vast improvement and a credit to the folks at Google. As they suggest under their mission statement, most consumers don’t check on how to get their data out of a software product until the day they want to leave and take it somewhere else. This can be an utter disaster if you have built something substantial in a program only to find out that the program won’t let you take your data. Companies do this so you can’t stop using their product. I’m sure the fact that you can’t take your data with you is in the legal-speak they call their “Terms” (which we all just click on rather than reading them), but it is misleading and unfair in my opinion."

American Auto Industry: Prepare for a Wave of Consumer Demand! - Automotive Marketing

American Auto Industry: Prepare for a Wave of Consumer Demand!

Scarborough’s automotive study reveals that 7% of American households, representing 8 million households, plan to purchase a new vehicle in the next year. Further, more than half (65%) of American households currently have a domestic vehicle, and 46% of these domestic vehicle households purchased those domestic vehicles new. 42% of American households that own domestic new vehicles either plan to purchase a new vehicle in the next 12 months or already own a domestic vehicle which was purchased new in model year 2000 or earlier – representing purchase opportunity.

Source: Automotive Digital Marketing Professional Community

Vendors Wanted! - by Dealers United on Automotive Digital Marketing Professional Community

Vendors Wanted! -  by Dealers United

While Dealers United already represents 3 times more rooftops than all of the publicly-traded MegaDealer Groups combined; we’re continuing to experience increased momentum and expect to count more than 10,000 members by NADA 2013.

Automotive Digital Marketing Professional Community

Matt & Vanessa Don't Hate Me… Automotive Digital Marketing Professional Community

Matt & Vanessa Don't Hate Me…

Many thanks to Larry Bruce for creating a post that takes apart the misguided and self-serving criticism of microsites that so many of the RAW website suppliers have keyed upon in an effort to discredit the powerful marketing and sales success case studies that showcase "Best Practice" use of microsites.  On top of the many valid points that you have made, I will go one step further and state that microsites can be an effective branding and engagement tool specifically for the auto industry.

The car business is unique in that we have a franchised distribution system selling a brand of product with distinct and separate sub-brands called "Model Lines".  Additionally, these products require ongoing servicing and maintenance and carry warranties that are actually being used by many of the purchasers of these products. furthermore, the buyers of a Chevrolet SILVERADO is a very different customer than the buyer of a Chevrolet VOLT... In some cases, the buyer seeking information on one of these sub-products within a brand (a model line) has little to no interest in finding or being exposed to information about other sub-products (model lines) within that very same brand (make) product portfolio... We are not selling Tide Detergent that comes in 6 different scents and cleaning specializations! We are SELLING motor vehicles which are in many cases designed for specific usage categories.

In the case of dealerships that sell model lines such as "Silverado", "F-150", "Ram" and "Tundra" these are products with a very different usage profile than other products within their same franchise brand... Yet, they sell more of these product lines than some entire brands (makes) sell of all combined model lines... Why shouldn't a Ford dealer have a website that specializes in delivering the exact perfect information that a truck buyer wants and needs rather than a RAW website cluttered with so much crap and unnecessary information on products and services that have nothing to do with trucks...

And besides all that... Microsites actually work quite well for car dealers.

Source: Automotive Digital Marketing Professional Community

ADM Professional Network Visitor Metrics - Two Year Aggregate Summary - Automotive Marketing

ADM Professional Network Visitor Metrics - Two Year Aggregate Summary

For the past 4 years, over 2,000 automotive professionals each day visit the ADM Professional Community for a competitive advantage from the use of digital marketing strategies and tactics...

Source: Automotive Digital Marketing Professional Community

Virginia Speaks Out Against TrueCar Model - Automotive Marketing

Virginia Speaks Out Against TrueCar Model

So... Virginia Car Dealers could be assessed civil penalties or their license could be suspended or revoked if they compensate TrueCar or an other unlicensed entity under any and all of the scenarios that involve utilization of the TrueCar vehicle purchase program. That is a pretty heavy cross to bear just to get lazy and give all your data to TrueCar so they can figure out how to assess your dealership $300 every time they decide to put their name on a deal your sales people got a $100 mini to deliver!

Source: Automotive Digital Marketing Professional Community

AutoData and Chrome combine forces - Now known as Chrome Data Solutions

Automotive Digital Marketing Professional Community ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers Ralph Paglia What do think about this ADM Blog post titled 'AutoData and Chrome combine forces - Now known as Chrome Data Solutions' ? "The combination of Autodata and Chrome will allow the North American automotive retail industry, including Internet portals, OEMs, lenders, automotive retailers, and solution providers, to... ADM Blog posted by Daymond Decker: DealerTrack and Internet Brands Form Joint Venture to Provide Industry Leading Data Solutions to the Automotive Market **HOT OFF THE PRESS... ADM Blog post link: AutoData and Chrome combine forces - Now known as Chrome Data Solutions About Automotive Digital Marketing Professional Community Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics 5537 members 10414 photos 886 songs 3024 videos 1967 discussions 287 Events 4173 blog posts

Colorado Bans TrueCar - Department of Revenue and Motor Vehicle Dealer Board - Automotive Marketing

Colorado and Wisconsin Ban TrueCar

The Wisconsin Department of Transportation, Division of Motor Vehicles has sent a letter, dated December 14, to TrueCar informing them that their business model violates Wisconsin law. The department instructed TrueCar to inform all of the Wisconsin dealers participating in TrueCar’s program that the program is not in compliance with Wisconsin law and either discontinue operations in Wisconsin or change their program. The department identified the method of payment (the $299-$399 per sale) as an illegal commission and a bird dog fee.

Source: Department of Revenue and Motor Vehicle Dealer Board - Automotive Digital Marketing Professional Community

Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management - Automotive Digital Marketing Professional Community

Yelp Enhanced Profile; Apple's Siri Changes the Value Proposition for Car Dealers Seeking Reputation Management - Automotive Digital Marketing Professional Community

Since 2008 I have designed several Automotive Reputation Management solutions for the auto industry, and have been in a position to monitor and review what components, strategies and tactics seem to work, and to what degree of effectiveness. Because of several factors, including the fast growing size of the Yelp Community and the ever increasing impact of consumer reviews posted within the Yelp network, each package or strategy I have designed since 2008 has included the Yelp Enhanced Dealership Profile... Along with DealerRater Certification and a strong recommendation that participating dealers use an on-site customer posted ratings and reviews process that includes dealer-owned reputation management websites and content syndication systems from either PrestoReviews or BusinessRater.

Car Buying; Social Media Sources Where Intent To Purchase Is Expressed #JDPAIRT

Jim Ziegler moderating #JDPAIRT panel session in Las Vegas

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://Tier10Marketing.com
http://AutomotiveDigitalMarketing.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction on Automotive Digital Marketing Professional Community

Ralph Paglia

You really should take a look at this ADM Forum discussion 'Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction'

Tier10 Marketing is implementing a new film promotional strategy that will deliver an endorsement video from the real Rudy, inspiration behind the movie Rudy, that uses Facebook users who have in...

ADM Forum discussion posted by Luisana Suegart:

Car dealers are participating in the premiere of a major Hollywood film in an effort to improve their customer and employee satisfaction an...

ADM Forum Discussion link:

Dealers Use Hollywood Premiere to Improve Customer and Employee Satisfaction

About Automotive Digital Marketing Professional Community

Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics

5159 members 10003 photos 869 songs 2816 videos

1921 discussions 272 Events 3887 blog posts

Chevy Dealers use Mighty MACS Movie Premiere for Social Media Marketing Customer Retention

The blog post "Mighty MACS Movie; Chevy Dealers Use Premiere For Social Media Marketing and Customer Retention" was just featured on Chevy Community.

To see this fascinating blog post featured, visit:
http://www.chevycommunity.com/profiles/blog/list?promoted=1&xg_source=msg_feat_blogpost

[Sent from Ralph Paglia's iPhone]

Ralph Paglia

Vice President - Digital

Tier10 Marketing

http://Tier10Marketing.com

http://RalphPaglia.com 

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://LinkedIn.com/in/RPaglia

http://GPlusRalph.com 

Death of Demographics; J. D. Power Automotive Internet Roundtable

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://Tier10Marketing.com
http://AutomotiveDigitalMarketing.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Automotive Digital Marketing Topic Chart shown at #JDPAIRT

[Sent from Ralph Paglia's iPhone]

Ralph Paglia
Vice President - Digital
Tier10 Marketing
http://Tier10Marketing.com
http://AutomotiveDigitalMarketing.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Mobile Marketing Series: Ralph Paglia, Tier 10 Marketing

Check out this video of Ralph Paglia being interviewed about automotive mobile marketing strategies on YouTube:

http://www.youtube.com/watch?v=9cjn0sOWMrM&feature=youtube_gdata_player

Ralph Paglia
Vice President - Digital
http://Tier10Marketing.com
http://RalphPaglia.com
http://Twitter.com/RalphPaglia
http://Facebook.com/RPaglia
http://LinkedIn.com/in/RPaglia
http://GPlusRalph.com

Automotive Social Media Marketing Tools; 17 Top Rated Apps

Automotive Digital Marketing Professional Community ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers Ralph Paglia What do think about this ADM Blog post titled 'The 17 Most Powerful Social Media Tools for Your Dealership' ? There have been a lot of "Best Tools" list published, but this one is loaded with highly effective no-cost and Low-cost apps useful to dealers! ADM Blog posted by Justin Braun: ActivEngage was recently honored to have its CEO and Co-Founder Todd Smith featured as akeynote presenter as the Ignite! Dealer Summit. Tod... ADM Blog post link: The 17 Most Powerful Social Media Tools for Your Dealership About Automotive Digital Marketing Professional Community Social Network for Car Dealers, Automotive Marketing, Advertising and Sales Management Professionals sharing Internet strategies and tactics 5008 members 9733 photos 867 songs 2723 videos 1888 discussions 262 Events 3751 blog posts

[Sent from Ralph Paglia's iPhone]

Ralph Paglia

505-301-6369

RPaglia@gmail.com

http://RalphPaglia.com 

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://LinkedIn.com/in/RPaglia

http://GPlusRalph.com 

Latest Twitter Metrics Worth Knowing

Eleven Of The Latest Twitter Statistics That Every Automotive Marketer Should Be Aware Of...

1. Twitter now has 100 million active users every month
2. 50 Million Users every day
3. 200 million registered users
4. The number of Twitter users logging in every month is up by 82% since the beginning of the year
5. 55 million users  log in to Twitter from their phone or tablet each month
6. Twitter.com receives 400 million vistors a month
7. Twitter.com visitor growth is up 60% this year
8. 40% of Twitter users don't tweet every month but watch others tweet
9. Projected growth by the end of the year is an additional 26 million users
10. Twitter hosts approximately one billion tweets every 5 days
11. Twitter has set a new record for tweets per second of 8,900 (TPS)

Source: http://www.jeffbullas.com/2011/09/21/11-new-twitter-facts-figures-and-growth-statistics-plus-infographic/ 

[Sent from Ralph Paglia's iPhone]

Ralph Paglia

http://RalphPaglia.com 

http://Twitter.com/RalphPaglia

http://Facebook.com/RPaglia

http://LinkedIn.com/in/RPaglia

http://GPlusRalph.com 

ADM Guy wants to keep up with you on Twitter

ADM Guy wants to keep up with you on Twitter Twitter connects you with everything you want to know, right now. Short bursts of information are readily available from news organizations, corporate entities, politicians, celebrities, local businesses - even your close friends and family. Also, if you have something to share with the world, Twitter makes it super easy. To join for free, click the link below. http://twitter.com/i/493c1bde21cfd04bba448a95f983c13fac4e031d Thanks, @twitter About Twitter, Inc. Founded in 2007, Twitter Inc believes the open exchange of information can have a positive global impact. Every "Tweet" is limited to 140 characters of text or links which means they are easily written or read on a wide variety of services and devices including any mobile phone, social networks, television, Macs, PCs, and the Web. This message was sent by a Twitter user who entered your email address. If you'd prefer not to receive emails when other people invite you to Twitter, click here: http://twitter.com/i/o?c=YZegVNCi1Q6pX%2BuTS%2FFPZXVZj6VKBRfRpGShlnc8sG8Q4W5fsXIhqQ%3D%3D Please do not reply to this message; it was sent from an unmonitored email address. This message is a service email related to your use of Twitter. For general inquiries or to request support with your Twitter account, please visit us at Twitter Support.

Come join me at New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management on Automotive Digital Marketing Professional Community

Automotive Digital Marketing Professional Community ADM serves Car Dealers, Automotive Marketing Pros and Internet Sales Managers Ralph Paglia Ralph Paglia has invited you to the ADM Professional Community event 'New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management' on Automotive Digital Marketing Professional Community!   Check out "New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management" on Automotive Digital Marketing Professional Community Ralph Paglia Time: October 14, 2010 from 10am to 11am Location: The Mirage Conference Center Organized By: Ralph Paglia Automotive Event Description: UPDATED TIME SLOT! MOVED FROM WEDNESDAY 10/13 TO THURSDAY 10/14 @ 10:00AM... (So I can attend Jim Ziegler's Session - RP) 9th Digital Dealer Conference Workshop Session: New Ideas on Measuring Performance and Tracking ROI in New Revenue Opportunities from Social Media Marketing and Reputation Management "How to overcome social media gurus that respond to ROI questions by dancing around objective measurement criteria and ROI analysis of social media marketing and reputation management initiatives" http://www.digitaldealerconference.com/speakers.shtml#Paglia In this session Ralph Paglia debunks many of the commonly cited fallacies surrounding social media by showing participants how to apply innovative new measurement and tracking tools that can eliminate mysteries surrounding exciting new revenue opportunities and cost efficiencies provided by leveraging social media marketing and Internet reputation management. A never-ending supply of new social media apps empower the consumer onslaught from user generated content (UGC) sites such as Facebook, YouTube, Twitter, DealerRater and hundreds of others. Yet there has been very little clarity in supplying dealers with apps or tools that accurately track and measure results from various spins on social media made during each new pitch for the dealer's dollars. Much like the 18th century question, "How many angels can dance on the head of a pin?" many social media pundits have "danced" around dealer inquiries concerning ROI measurement or analysis. In this session you will learn what to measure, where to track these new metrics and how to assess performance measurements of social media campaigns, programs and the processes that make them effective. Learn how to demystify social media marketing campaign efficiencies and get a clear picture of your dealership's reputation management effectiveness. You will leave this session with a greater understanding of ROI from social media marketing and reputation management investments. Ralph Paglia is national director, Digital Marketing Solutions at ADP Dealer Services. He has built strategic alliances for ADP with Google, Yahoo!, Facebook, Yelp, KBB, Specific Media, Jumpstart, DealerRater, Ning, DoubleClick and others. Paglia has over 20 years of automotive experience including dealership management positions and as a consultant to over 100 dealers and many car companies. At Courtesy Chevrolet (Phoenix), his Internet and BDC teams generated over 4,000 of the dealership's 9,000-plus annual vehicle sales. Paglia has led development of dealer focused OEM dgital marketing and Internet sales programs for Ford, Honda, Mercedes-Benz, Toyota and others. In 2007-2009 he worked with Ford marketing executives to create the Ford Digital Advertising Program for Dealers, and Ford's Digital Marketing Consulting team. He created ADP's Social Media Reputation Management program for dealers in 2009 and launched "ADP SkySong Social Media Operations Center" in May 2010 at the SkySong Center for Technology, Innovation and Imagination operated by Arizona State University (ASU). See more details and RSVP on Automotive Digital Marketing Professional Community: http://www.automotivedigitalmarketing.com/events/event/show?id=1970539%3AEvent%3A217659&xgi=5kfPIkp9AKGGbE&xg_source=msg_invite_event About Automotive Digital Marketing Professional Community A Network of Car Dealers, Automotive Marketing and Advertising Professionals sharing best Internet Sales Management strategies and tactics. 3862 members 8420 photos 915 songs 1749 videos 1286 discussions 165 Events 2245 blog posts   To control which emails you receive on Automotive Digital Marketing Professional Community, click here

Judson Laipply, Evolution of Dance YouTube star, challenged to dance-off...

Automotive Reputation Management: Car Dealer Facebook Fans More Valuable Than Internet Leads - Automotive Digital Marketing Professional Community (ADM)

Automotive Reputation Management: Car Dealer Facebook Fans More Valuable Than Internet Leads - Automotive Digital Marketing Professional Community (ADM)

Automotive Digital Marketing Membership and Community Activity Report

About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website is built on a perpetually expandable "Viral Expansion Loop" Networking Platform and serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers to get new ideas and stay up to date. ADM also serves Automotive CRM and Lead Management Tool developers and their sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

- Currently, ADM has over 1,600 active members
- There have been over 3,800 photos uploaded and available for use by members
- There have been over 520 music tracks uploaded
- Members have uploaded over 630 videos to share
- There have been over 340 discussions started and ongoing
- Members have created more than 460 blog posts within their ADM provided blog space

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com

The ADM Professional Community is about automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, Lincoln, Mercury, VW, Volkswagen and other car company brands.

ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other technology suppliers and vendors.

Automotive Digital Marketing Professional Community Supports NADA's Efforts to Get Tax Break for Auto Buyers

NADA Supports Tax Break for Auto Buyers, Offers Dealer Hotline November 13, 2008 - Sen. Mikulski Introduces Tax Deduction Bill to Put Economy ‘Back on its Wheels’

WASHINGTON (Nov. 12, 2008) – The National Automobile Dealers Association (NADA) supports proposed legislation announced today by U.S. Sen. Barbara Mikulski, D-Md., which seeks to stimulate the struggling economy by boosting retail automobile sales.

Today at a suburban Maryland dealership, Sen. Mikulski proposed granting a tax incentive for consumers who purchase a new car or truck. New vehicle owners would be able to temporarily deduct sales and excise taxes as well as interest on auto loans from their income taxes. (View the arguments in favor of tax incentives for car buyers from Sen. Mikulski).

“Credit is available again but lagging consumer confidence is still depressing new car and truck sales 25-30 percent,” NADA Chairman Annette Sykora said. “Now is the time for Congress and the White House to implement a stimulus package that is focused on ‘Main Street.’”

Sykora, a dealer from Lubbock, Texas, noted that since auto sales make up almost one-fifth of the nation’s retail economy, a boost in new vehicle sales would create a wave of economic activity, which would be felt through every level of the economy, from Main Street to the factory floor. (Read Sykora's full remarks here.)

"Congress and the President must consider leveraging the incredible economic engine of the automobile industry to jump-start our shaky economy," added Sykora.

The "Auto Ownership Tax Assistance Amendment" would make interest payments on car loans temporarily tax deductible for the remainder of 2008 through the end of 2009. Congressional leaders have indicated that consideration of a post-election stimulus package is possible to provide emergency assistance to the struggling auto industry. Prior to the 1986 tax reforms, taxpayers were able to deduct auto, credit card and other types of debt from their annual tax bill.

Additionally, NADA suggested a "cash for clunkers" program to create an economic and environmental benefit by getting older model vehicles off the road permanently. Up and successfully running in several states, the initiative offers cash incentives for people to trade in older vehicles and purchase new cleaner and more fuel-efficient cars and trucks.

"With great deals and incentives on vehicles, credit is available for consumers through a network of local banks and with some of the highest quality and fuel-efficient vehicles available ever, we just need to give the consumer the motivation and the confidence to visit their local dealership to see that a new car purchase is in reach," Sykora added.

NADA, founded in 1917 and based in McLean, Va., represents about 20,000 new-car and -truck dealers, with nearly 43,000 separate franchises, domestic and import.

Contacts:

David Hyatt
Vice President
NADA Public Affairs
(703) 821-7120

Bailey Wood
NADA Legislative Affairs
(202) 547-5500
(202) 557-1674 (mobile)

EDITOR'S NOTE: On behalf of the over 1,500 active members of the Automotive Digital Marketing Professional Community, I extend ADM's endorsement and support of NADA's efforts to support Sen. Mikulski's Tax Deduction Bill to Put the American Economy ‘Back on its Wheels’. - Ralph Paglia

About the Automotive Digital Marketing Professional Community

The Automotive Digital Marketing (ADM) Professional Community website serves Car Dealers and their management teams, including Internet Sales Managers, BDC Managers, Marketing Managers and Sales Managers. ADM is also a proven resource for OEM Interactive Media and eBusiness Managers who want to see, hear and read what the best Digital and Interactive Marketing professionals in the automotive industry have to say about relevant and timely topics. ADM is a great place for Tier 1, Tier 2 and Tier 3 Automotive Advertising Practitioners, as well as Web Site Managers, automotive software Developers and Solution Designers to get new ideas and stay up to date. ADM also serves Automotive CRM and Lead Management Tool developers and their sales professionals as an online exchange for strategy, tactics, best practices, files, resources and contacts within the auto industry.

- Currently, ADM has over 1,500 active members
- There have been over 2,500 photos uploaded and available for use by members
- There have been over 430 music tracks uploaded
- Members have uploaded over 550 videos to share
- There have been over 500 discussions started and ongoing
- Members have created more than 400 blog posts within their ADM provided blog space

If you are interested in visiting and perhaps joining the Automotive Digital Marketing Professional Community, go to: http://www.AutomotiveDigitalMarketing.com

The ADM Professional Community is about automotive Internet sales and digital marketing professionals working with Acura, Audi, BMW, Chrysler, Dodge, Ford, Toyota, Chevrolet, Chevy, Honda, Nissan, GMC, GM, Mercedes-Benz, Mopar, Lincoln, Mercury, VW, Volkswagen and other car company brands.

ADM is also proud to serve as an online meeting place and idea exchange for web solution providers such as ADP Dealer Services, The Cobalt Group, The Reynolds and Reynolds Company, BZ Results, ADP Dynamic Websites, Dealer.com Automotive Websites, Dealerskins, Izmocars and Izmo CRM, TK CarSites, Autobase, DealerTrack, Arkona, Reynolds Web Solutions, Clickmotive, Xi Group and other technology suppliers and vendors.

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About Automotive Digital Marketing Professional Community
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